Product Marketing Manager, Channel & Ecosystem

Vasion

13d

About The Position

The Product Marketing Manager, Channel & Ecosystem sets messaging strategy and builds repeatable processes for Vasion’s partner go-to-market motion. The role shapes how Vasion tells its story through managed service providers (MSPs), value-added resellers (VARs), and technology alliances, and helps develop new channel motions for system integrators and the Vasion Marketplace. It connects product capabilities to each channel’s needs and turns that work into reusable templates and standards. The role works closely with product managers, partner marketing, and partner teams. It owns partner narratives and launch processes, creates partner enablement materials, coordinates joint announcements, and measures partner-sourced and partner-influenced pipeline. It also brings partner and ecosystem feedback into internal product and marketing discussions and acts as a product expert and advocate for sellers, partners, customers, and colleagues. During the first 90 days, the successful candidate will meet core stakeholders, take ownership of in-flight partner workstreams, finalize the Partner Messaging Framework and core go-to-market packages, build AI skills for channel strategy and messaging, and establish a standard process for priority partner work from kickoff through launch. The PMM team is described as a close-knit, high-performing team that collaborates in the office or remotely and supports colleagues’ growth. Vasion describes its core values as Disruptive Visionaries, Relationship Builders, Candor Seekers, and Action Owners.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least three years of experience in B2B marketing, preferably in product, partner, alliance, or ecosystem marketing and preferably in technology or SaaS.
Proven experience running joint go-to-market activities with technology or ISV partners, cloud providers, managed service providers, or system integrators.
Strong storytelling and communication skills, including the ability to build crisp, differentiated, credible joint narratives and explain products accurately and with energy.
Curiosity and ability to turn research into a useful point of view.
Go-to-market building capability and an analytical mindset.
Ability to collaborate as a trusted colleague and work as a self-starter.

Nice To Haves

MBA.
Experience with MSP and VAR channel models and PRM or portal tools; MindMatrix is used today.
Experience with Salesforce, Seismic, Pendo, and Notion.
Familiarity with cloud marketplace listings and co-sell concepts.
Familiarity with system integrator (SI) engagement models.

Responsibilities

Set go-to-market strategy and messaging for partner channels, including MSPs, VARs, and technology alliances, and help define motions for system integrators and the Vasion Marketplace.
Build knowledge of partnerships, personas, competitors, and the market through research and collaboration with cross-functional teams.
Own joint value propositions and partner narratives, ensuring they are clear, differentiated, credible, aligned across both companies, and mutually beneficial.
Own and maintain a standard launch process and calendar for priority partners.
Create partner enablement assets, including co-branded content, solution briefs, pitch decks, joint case studies, and campaign-in-a-box kits, so partner teams can sell and market at scale.
Track the impact of partner enablement materials and activities.
Coordinate joint announcements and amplify Vasion product launches and major industry moments through partners.
Build and refine AI skills and shared systems for channel messaging and sales plays.
Report partner-sourced and partner-influenced pipeline; where no baseline exists, select leading indicators and communicate when the signal is weak.
Maintain strong relationships within partner organizations and across Vasion.
Gather feedback from partners and partner-facing sellers and represent partner requirements with evidence in product and marketing roadmap discussions.
Act as a product expert and advocate for sellers, partners, customers, and colleagues inside Vasion.