Senior Product Marketing Manager, Hyperscaler Ecosystem

ServiceNow•Santa Clara, CA

7d•$165,500 - $258,550

About The Position

ServiceNow is seeking a strategic, go-to-market-minded Senior Product Marketing Manager to own unified go-to-market positioning and narratives for its hyperscaler partnerships with Microsoft, AWS, and Google Cloud. The role connects product innovation to customer outcomes and pipeline through partner-specific storytelling, field enablement, and deal support. The position sits at the intersection of product marketing and go-to-market execution, owning the story and assets while jointly running partner relationships with the global partner solutions team. The role works with partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers. It also develops and executes ServiceNow marketing strategy for hyperscaler-sponsored events and represents marketing in customer engagements, partner events, and strategic deals.

Requirements

7–10+ years of experience in enterprise product marketing, product management, or sales engineering.
4+ years working with enterprise software platforms.
Cloud or hyperscaler go-to-market experience.
At least one shipped hyperscaler go-to-market motion.
Working understanding of cloud partner mechanics, including co-sell, marketplace transactability, and partner economics.
Ability to build sales plays and enablement content grounded in seller and customer insights.
Expert strategic storytelling skills, including crafting simple, memorable narratives for technical and executive audiences.
Track record of developing polished, C-suite-ready presentations and sales assets.
Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams.
Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations.
Excellent written and verbal communication skills, with comfort presenting to customers and executives.
Ability to travel up to 10% to support sales efforts and industry events.

Nice To Haves

Strong Azure or adjacent Microsoft ecosystem experience, such as Office 365, Dynamics, or Teams.

Responsibilities

Develop differentiated go-to-market narratives and positioning across Microsoft Azure, AWS, and Google Cloud, tailored to each partner's market, competitive position, customer base, and go-to-market motion.
Own hyperscaler marketing narratives and assets while jointly managing partner relationships with hyperscaler partner managers.
Create distinct value propositions, proof points, customer stories, competitive positioning, and persona-specific narratives for audiences such as CIOs, CISOs, and CFOs.
Lead co-innovation go-to-market plays from concept through demos, field enablement, win/loss tracking, and pipeline attribution.
Build repeatable go-to-market models that scale across Microsoft, AWS, and Google Cloud.
Create hyperscaler sales enablement and field marketing assets, including First Call Decks, battlecards, technical demo flows, and one-pagers customized to buying committees and partners.
Align ServiceNow field sellers and hyperscaler sales teams around a consistent narrative for customers.
Bring hyperscaler customer behavior, competitive dynamics, and market whitespace into product planning and steering conversations.
Represent marketing as a hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals.
Create and execute ServiceNow marketing strategy across Microsoft-, AWS-, and Google Cloud-sponsored events.