Product Marketing Manager
About The Position
The Product Marketing Manager will lead global product marketing strategies and plans for assigned products within KLA’s Semiconductor Products and Customers business unit, with a focus on the Broadband Plasma (BBP) division. The role supports business priorities by positioning KLA’s inspection products for logic, foundry, and memory customers, and by communicating how broadband plasma technology provides sensitivity and speed for high-volume manufacturing. The manager will develop product positioning, value propositions, and messaging; plan launches for new product introductions; create marketing content and sales tools; research markets and competitors; and monitor product performance and customer feedback. The position works closely with product management, engineering, sales, and corporate marketing, represents KLA at industry and customer events, and mentors junior team members. Domestic and international travel to customer sites may be required up to 25% of the time.
Requirements
- Master's-level degree or four years of work experience, or bachelor's-level degree or five years of work experience.
- Ability to travel domestically and internationally to target customer sites up to 25% of the time.
Nice To Haves
- Demonstrated success developing and executing product marketing strategies that drive significant business results.
- Strong understanding of semiconductor manufacturing processes and KLA's product portfolio.
- Ability to translate complex technical concepts into clear, concise, compelling marketing messages.
- Excellent written and verbal communication skills and ability to create impactful presentations and collateral.
- Experience conducting market research, competitive analysis, and customer segmentation.
- Strong collaboration, influencing, and leadership skills, including effectiveness across diverse teams and geographies.
Responsibilities
- Lead global product marketing strategy and planning for assigned products, including market analysis, competitive assessment, and customer segmentation.
- Define product positioning, value propositions, and messaging for target audiences.
- Develop and manage go-to-market plans for new product introductions, including launch strategy, content creation, sales enablement, and demand generation.
- Create presentations, datasheets, white papers, case studies, website content, and sales tools.
- Collaborate with product management, engineering, sales, and corporate marketing on product roadmaps, market requirements, and sales enablement.
- Conduct market research and analyze industry trends, customer needs, and competitor activity to identify opportunities and inform product strategy.
- Monitor product performance, market share, and customer feedback, and optimize marketing efforts.
- Represent KLA at industry events, conferences, and customer meetings, delivering presentations and engaging stakeholders.
- Mentor and guide junior product marketing team members.
Benefits
- Medical, dental, vision, life, and other voluntary benefits
- 401(k) with company matching
- Employee stock purchase program (ESPP)
- Student debt assistance
- Tuition reimbursement program
- Development and career growth opportunities and programs
- Financial planning benefits
- Wellness benefits, including an employee assistance program (EAP)
- Paid time off
- Paid company holidays
- Family care and bonding leave
- Performance incentive programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
