Product Marketing Manager Jobs

About The Position

Requirements

• At least 3 years of B2B product marketing experience, preferably in enterprise SaaS, with demonstrated success developing and executing go-to-market strategies.
• Strong commercial acumen and analytical skills, including experience using CRM data, pipeline reporting, competitive insights, and performance metrics to inform decisions.
• Demonstrated ability to develop product positioning, differentiated messaging, sales enablement, and go-to-market programs that contribute to measurable business outcomes.
• Proactive, entrepreneurial approach and ability to own projects independently, navigate ambiguity, solve problems, and drive initiatives through execution.
• Strong cross-functional collaboration and project leadership skills, including aligning stakeholders, managing competing priorities, and influencing without direct authority.
• Excellent written and verbal communication skills, including the ability to simplify complex concepts and present clear, actionable recommendations.
• Hands-on experience using AI tools to improve productivity, accelerate research, develop content, or streamline workflows, and curiosity to experiment and learn.
• Resourcefulness, results orientation, and comfort balancing strategic thinking with hands-on execution in a fast-paced environment.
• Must be located in the Austin metro area and comfortable with a hybrid work model.

Nice To Haves

• Experience driving go-to-market growth for established B2B SaaS products, including customer acquisition, expansion, or adoption initiatives.
• Familiarity with Salesforce, Seismic, marketing automation platforms, and product analytics tools.
• Experience in security, emergency management, business continuity, or adjacent enterprise software markets.
• Experience at a growth-stage company building scalable processes and repeatable go-to-market motions.

Responsibilities

• Own product positioning, messaging, and go-to-market strategies for assigned products, communicating customer value and competitive differentiation.
• Assess market opportunities, buyer needs, product performance, and commercial data to identify growth opportunities and create focused go-to-market plans.
• Partner with Product to inform roadmap priorities, support product launches, and position new capabilities for market adoption.
• Analyze pipeline performance, conversion rates, win/loss trends, and customer insights to identify ways to improve revenue performance.
• Partner with Sales and Revenue Enablement to create sales narratives, competitive strategies, enablement tools, and programs that improve sales effectiveness.
• Collaborate with Demand Generation and Content teams on targeted campaigns and programs supporting acquisition, expansion, and revenue goals.
• Develop expertise in customer needs, buying behaviors, use cases, and competitive dynamics to inform positioning and go-to-market decisions.
• Engage with customers, prospects, and customer-facing teams to uncover insights, validate value propositions, and identify growth opportunities.
• Translate customer feedback, competitive intelligence, and market trends into actionable recommendations for Product, Sales, and Marketing.
• Lead cross-functional go-to-market initiatives, align stakeholders, manage priorities, and drive projects from planning through execution.
• Define success metrics, track performance, and optimize strategies to improve product adoption, pipeline, conversion, and revenue impact.
• Communicate insights, recommendations, progress, and results clearly to stakeholders and leadership, connecting marketing activities to business outcomes.
• Use AI tools for market research, competitive analysis, messaging, content creation, and go-to-market execution.
• Experiment with AI-powered workflows and automation to improve productivity, quality, and scalability of product marketing activities.
• Share new approaches and contribute to more effective ways of working across the team.

Benefits

• Competitive base salary and company-wide bonus program.
• Generous and flexible time off and parental leave policies.
• Medical, dental, vision, and life insurance fully paid for employees.
• 401(k) with company match.
• Rewards and incentives.
• Community service opportunities.
• Access to a downtown Austin office with 360-degree views, a high-tech building gym, and nearby running trails.
• Career development opportunities through the Learning & Development team.