Product Marketing Manager
About The Position
The Product Marketing Manager develops product positioning and messaging for automotive retailers, agencies, and OEMs, informed by customer insights and market trends. The role builds and executes go-to-market strategies for product launches and feature enhancements, aligning product, commercial, and marketing teams. The position collaborates with campaign and demand generation teams on programs that support awareness, engagement, and pipeline growth. It leads cross-functional initiatives and manages projects from concept through execution, delivering launch assets, sales tools, and campaign support. The role also creates sales collateral, including one-sheets, pitch decks, and communication plans, to enable sales teams and support dealer conversations. Travel is required as needed.
Requirements
- At least 4 years of B2B product marketing experience.
- Experience developing positioning and messaging strategies and leading go-to-market launches for technical products or solutions.
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
- Exceptional written, verbal, and presentation skills, including the ability to translate complex concepts into compelling customer value stories.
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.
- Strong strategic thinking, organizational, and project management skills, with the ability to manage multiple priorities.
- Collaborative leadership style and demonstrated ability to influence cross-functional stakeholders without direct authority.
- Analytical mindset and ability to use customer, market, and performance data to drive decisions and optimize outcomes.
Nice To Haves
- Experience in enterprise software, SaaS, technology, analytics, data, or automotive industries.
- Experience with automotive, mobility, data and analytics, or technology solutions.
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.
Responsibilities
- Develop and refine product positioning and messaging grounded in customer insights and market trends.
- Build and execute go-to-market strategies for product launches and feature enhancements, aligning product, commercial, and marketing teams.
- Collaborate with campaign and demand generation teams to support programs that drive awareness, engagement, and pipeline growth.
- Lead cross-functional initiatives and manage projects from concept to execution.
- Ensure timely delivery of launch assets, sales tools, and campaign support.
- Create sales collateral, including one-sheets, pitch decks, and communication plans, to enable sales teams and support dealer conversations.
- Travel as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
