Sr. Product Marketing Manager

Tekmetric•Houston, TX

About The Position

Tekmetric is hiring a Senior Product Marketing Manager as an individual contributor at the founding moment of its product marketing function. Reporting to the Sr. Director of Product Marketing, this role owns execution across positioning, commercialization, enablement, and impact for an assigned product area. The manager will research customers and markets, develop positioning and messaging, coordinate launches, enable customer-facing teams, and measure business outcomes. The role requires autonomy, commercial focus, and comfort operating in ambiguity while partnering closely with Product, Sales, Customer Success, Demand Generation, Revenue, and Customer Enablement teams. Tekmetric offers hybrid and remote work models based on proximity to its office hubs. Travel is expected for every role, including attendance at several company and team offsites each year.

Requirements

At least 5 years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end-to-end.
A commercial mindset focused on pipeline, win rates, and revenue impact.
Strong research and synthesis skills, including the ability to understand buyers and develop clear, defensible positioning.
Ability to coordinate and execute cross-functional launches independently.
Familiarity with pricing and packaging decisions and the ability to contribute a point of view.
Exceptional written communication skills and the ability to create messaging that works in sales conversations, campaigns, and leadership reviews.
Comfort operating in ambiguity, creating structure around changing priorities, and acting without waiting for perfect information.
Active, meaningful use of AI in day-to-day work, with specific tools and use cases and a clear perspective on its role.
Self-directed, entrepreneurial, curious, analytical, collaborative, and ethical, with the ability to protect confidential information.

Nice To Haves

Vertical SaaS experience is strongly preferred.
Experience selling into SMB or trades verticals is an advantage.

Responsibilities

Conduct rapid messaging tests and research customer and shop needs, including among existing customers and prospective customers.
Synthesize customer and market insights into executive-ready deliverables that inform company, product, and customer strategy.
Develop competitive insights across products, services, marketing, positioning, and messaging, distinguishing direct from indirect competitors.
Share insights with Product and serve as a trusted partner throughout the product development lifecycle.
Conduct customer interviews, win-loss conversations, and ongoing competitive research independently.
Build and maintain positioning and messaging frameworks for assigned products and segments, grounded in buyer language and sales conversations.
Create and maintain messaging narratives for Sales, Marketing, and Customer Success, and keep them current as products, competitors, and buyer insights evolve.
Build and execute integrated launch plans covering positioning, enablement, campaign inputs, and success metrics.
Participate in roadmap discussions to support and influence launch readiness.
Coordinate with Sales, Customer Success, and Demand Generation to ensure launches are consistent across teams.
Track post-launch adoption and win-rate signals and apply the findings to future messaging.
Contribute buyer and competitive intelligence to pricing and packaging decisions and pressure-test assumptions with data.
Create battle cards, objection-handling guides, sales plays, and persona-specific content for Sales and Customer Success.
Partner with Revenue and Customer Enablement teams on adoption and go-to-market readiness.
Define success metrics before work begins, including pipeline influence, win-rate movement, adoption, and expansion signals.
Report on business outcomes, use data to identify what is working, and apply lessons to subsequent work.

Benefits

Flexible remote work.
Competitive base salary.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums, and the company covers 50% of family plan costs.
Free confidential counseling through BetterHelp.
401(k) retirement savings plan with a 100% employer match on contributions up to 6%.
Flexible Spending Accounts and Health Savings Accounts.
Life and Accidental Death & Dismemberment insurance.
Up to $60 per month toward fitness, mental health, or other wellness expenses.
A $300 home office setup bonus after one year of employment.
Support for continuing education.