Sr. Product Marketing Manager

Tekmetric•Houston, TX

9d•Hybrid

About The Position

Tekmetric is hiring a Senior Product Marketing Manager as a high-ownership individual contributor at the founding stage of its product marketing function. Reporting to the Sr. Director of Product Marketing, this role owns execution across positioning, commercialization, enablement, and measurable impact for an assigned product area. The manager conducts research, builds frameworks, coordinates launches, and tracks results while working with autonomy across the organization. The role contributes customer and market insights, develops competitive understanding, owns product-area positioning and messaging, and executes go-to-market plans. It also supports pricing and packaging decisions, equips customer-facing teams, and measures business outcomes such as pipeline influence, win rates, adoption, and expansion. Tekmetric offers hybrid and remote work models based on proximity to office hubs. Travel is expected, including attendance at several company and team offsites each year.

Requirements

At least 5 years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end to end.
Commercial mindset focused on pipeline, win rates, and revenue impact.
Strong research and synthesis skills, including the ability to understand buyers and develop sharp, defensible positioning.
Proven ability to coordinate and execute cross-functional launches without requiring close management.
Familiarity with pricing and packaging decisions and the ability to contribute meaningfully to them.
Exceptional written communication skills; messaging must work in sales conversations, campaigns, and leadership reviews.
Comfort operating in ambiguity, creating structure around changing conditions, and acting without perfect information.
Active, meaningful use of AI in day-to-day work, with specific tools and use cases and a considered point of view on its appropriate role.
Self-directed, entrepreneurial approach and ability to structure and execute work independently and collaboratively.
Intellectual curiosity, analytical ability, openness to new ideas, and ethical conduct, including care in protecting confidential information.

Nice To Haves

Vertical SaaS experience is strongly preferred.
Experience selling into SMB or trades verticals is a meaningful advantage.
Experience or familiarity with auto repair industry products or customers.

Responsibilities

Conduct market and customer research, including rapid messaging tests, to identify customer needs and effective messages.
Synthesize research into executive-ready insights that inform company, product, and customer strategy.
Develop competitive insights across products, services, marketing, and positioning; distinguish direct from indirect competitors and share findings with Product and customer-facing teams.
Conduct customer interviews, win-loss conversations, and ongoing competitive research independently.
Build, maintain, and update positioning and messaging frameworks for assigned products and segments, grounded in buyer language and sales conversations.
Write and maintain narratives used by Sales, Marketing, and Customer Success to win customers and drive adoption.
Build integrated launch plans covering positioning, enablement, campaign inputs, and success metrics, and drive them through completion.
Participate in roadmap discussions to support and influence launch readiness.
Coordinate with Sales, Customer Success, and Demand Generation to ensure consistent launches.
Track post-launch adoption and win-rate signals and apply findings to future messaging and launches.
Contribute buyer and competitive intelligence to pricing and packaging decisions and pressure-test assumptions with data.
Create battle cards, objection-handling guides, sales plays, and persona-specific content for Sales and Customer Success.
Partner with Revenue and Customer Enablement teams on adoption and go-to-market readiness across customer-facing teams.
Define success metrics before work begins and report on business outcomes, including pipeline influence, win-rate movement, adoption, and expansion signals.
Use data to identify what is working, close feedback loops, and improve subsequent work.

Benefits

Flexible remote work.
Competitive base salaries.
Flexible PTO with no set number of days.
Paid maternity, parental bonding, and medical leave.
Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums and 50% of family plan costs.
Free confidential counseling through BetterHelp.
401(k) retirement savings plan with 100% employer match on contributions up to 6%.
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
Life and Accidental Death & Dismemberment (AD&D) insurance.
Up to $60 per month toward fitness, mental health, or other wellness expenses.
$300 home office setup bonus after one year of employment.
Support for continuing education.