Sr. Product Marketing Manager

Cogent Security•,

About The Position

Cogent Security is an Applied AI Lab building AI agents for cybersecurity. Its AI Taskforce analyzes enterprise data to identify and remediate security issues, and Cogent Research advances applied AI for agentic security workflows. Since emerging from stealth, Cogent has grown rapidly and partners with Fortune 500 companies to secure complex production environments. As an early member of Cogent’s product marketing team, the Sr. Product Marketing Manager will help shape how the company presents itself in a crowded market. The role translates product differentiation into clear, credible stories, proof points, and sales tools that support enterprise deals. The work includes positioning and content, product launches, competitive intelligence, and sales enablement, with an opportunity to grow as the function scales. The role also uses AI to accelerate content creation while maintaining accuracy and quality.

Requirements

4–7+ years of experience in B2B product marketing with cybersecurity domain expertise.
Excellent writing skills, producing clear, specific, credible content for security practitioners.
Strong verbal communication and presentation skills with sales, product, and customers.
High output, initiative, responsiveness, and self-direction.
A high standard for the quality of their work.

Nice To Haves

Experience in vulnerability management, exposure management, ASM/CAASM, or AppSec/CloudSec adjacencies.
Hands-on competitive intelligence experience, including sourcing products, documentation, and demos.
Experience supporting technical evaluations/POCs and security review processes.

Responsibilities

Develop and refine positioning for new products and capabilities within Cogent’s core narrative.
Tailor Cogent’s story for audiences such as partners and media.
Write product pages, solution pages, datasheets, blog posts, and whitepapers for security practitioners.
Drive tier 1 launches end to end, including internal readiness, stakeholder alignment, release messaging, web updates, and enablement.
Bring tier 2 and tier 3 capabilities to market on a regular cadence.
Run the competitive program day to day by tracking vendors, sourcing product insights, documentation, and demos, and keeping battlecards current and field-ready.
Ensure sales has current market understanding and knows how to apply it.
Turn win/loss patterns into objection handling and sales plays.
Build and maintain solution briefs, one-pagers, and demo storyline inputs.
Work with sales to understand friction points and identify solutions.
Support POCs and technical evaluations with guides, operationalization documents, and ROI/value frameworks.
Use AI to accelerate drafts, variants, and content repurposing while maintaining accuracy and quality.