Sr Manager, Product Marketing

Bio-Rad Laboratories • Irvine, CA

1d • Hybrid

About The Position

The Senior Manager, Global Product Marketing drives day-to-day product-line growth and lifecycle management for the clinical quality control portfolio, including launch execution, on-market growth and support, and obsolescence. The role serves as the voice of the customer for its scope and translates franchise and segment strategy, customer insights, and market insights into product-line plans and commercial inputs. These inputs include market assessments, segmentation, long-range growth projections, franchise growth initiatives and marketing plans, positioning, pricing recommendations, sales enablement content, and product communications supporting global product and marketing strategy. The position works closely with Market Access, Scientific Affairs, Regional Marketing, Commercial teams, and Supply Chain.

The role contributes to franchise and long-range planning; monitors product performance and recommends sustaining priorities and lifecycle decisions; shapes claims, value propositions, and messaging; maintains market and competitive intelligence; and reports on product performance and franchise KPIs. The position is based in Irvine, California, in a hybrid arrangement with onsite work Tuesday through Thursday. The employee must live within commuting distance of the office.

Requirements

• Bachelor’s degree or equivalent in Marketing.
• 7 to 10+ years of experience in Diagnostics, Biotech, or Med-Devices.
• Previous experience in a sales role and within regional marketing.
• Proven record of product portfolio lifecycle management in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Ability to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
• Ability to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Nice To Haves

• Advanced degree, such as an MS, MPH, MBA, or similar.

Responsibilities

• Contribute to franchise and long-range planning for assigned products or segments; develop on-market growth projections, franchise growth initiatives, and marketing plans.
• Translate global strategy into guidance and opportunity data for regional and commercial teams.
• Assess product performance, including quality signals, complaints, cost-to-serve, usage, and mix, and recommend sustaining prioritization.
• Contribute to assay obsolescence and migration, corrective and preventive actions (CAPA), sustaining activities, phase-in/phase-out decisions, and obsolescence decisions to protect customer experience and improve portfolio productivity and profitability.
• Work with Scientific Affairs, Market Access, and Regional Marketing to shape product claims, value propositions, and messaging based on clinical evidence and customer language, and position products within segment strategy and the competitive landscape.
• Inform evidence plans and assay registration priorities and contribute inputs to global and regional marketing materials.
• Maintain voice-of-customer, total-available-market, serviceable-available-market, payer and clinical trends, relevant technology developments, clinical practice and guideline changes, and competitive intelligence for assigned products or segments.
• Synthesize market inputs into market assessments, customer segmentation (including share/Mekko analyses), and competitor strategies that inform segment strategy, product-line roadmaps, growth opportunities including IVD partnerships, portfolio gaps, and rationalization options.
• Highlight risks across assigned systems, assays, quality controls, and informatics.
• Use dashboards to track revenue, mix, margins, adoption, and other indicators for assigned products or segments; provide insights and recommend corrective actions to stakeholders.

Benefits

• Competitive medical plans for employees and their families.
• Free HSA funds.
• Fertility offering with stipend.
• Group life and disability coverage.
• Paid parental leave.
• 401(k) plus profit sharing.
• Employee stock purchase program.
• Mental health platform.
• Learning and development opportunities.
• Education benefits.
• Student debt relief program.
• Pet insurance.
• Wellness challenges and support.
• Paid time off.
• Employee Resource Groups (ERGs).
• Variable annual bonus dependent on individual objectives and company performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior