Sr. Manager, Product Marketing

Boats Group • Miami, FL

8d • Hybrid

About The Position

Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across its portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, the role translates product capabilities into compelling customer benefits, drives product adoption, and supports revenue growth. The ideal candidate is a strategic, hands-on marketer with creativity, commercial awareness, and an understanding of technology and AI.

The position develops product messaging and launches, supports sales teams with enablement materials and training, and runs integrated campaigns and customer education programs. It also uses AI and automation to improve marketing effectiveness, communicates AI-driven product capabilities to customers, and tracks performance and adoption to optimize strategy.

The role is based in Miami, Florida, with a hybrid schedule: remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday. Boats Group describes a close-knit, inclusive, and innovative team focused on recreational boating and making buying and selling boats easier.

Requirements

• At least 5 years of experience in product marketing or B2B marketing.
• Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
• Experience creating sales enablement materials and collaborating with Sales and Product teams.
• Excellent writing, presentation, communication, and project management skills.
• Experience with webinars, customer education, and digital marketing programs.
• Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
• Strong analytical skills and ability to connect marketing performance to business outcomes.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

• Experience in technology, SaaS, digital marketplaces, or advertising is preferred.
• Marine industry knowledge is a plus.

Responsibilities

• Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
• Lead go-to-market strategies and launches for new products, features, and commercial offerings.
• Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
• Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
• Partner with the Director of Sales Enablement and Sales leadership to provide customer-facing teams with effective product messaging and materials.
• Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
• Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
• Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
• Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
• Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
• Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
• Use AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
• Translate Boats Group’s AI-driven product capabilities into clear, compelling customer benefits.
• Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.

Benefits

• Paid time off starting on day one, multiple paid holidays, birthday off, and an end-of-year winter break.
• Four paid volunteer days annually.
• Modern Miami office amenities, including an electric sit/stand desk, dual monitors, a gym, snacks, and beverages.
• Medical, dental, vision, and life insurance.
• 401(k) plan with a 4% match.
• Commuter benefits, including no-cost parking in the building garage and subsidies for train passes.
• Professional development through online training, live courses, and funds for courses, seminars, and certifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior