Product Marketing Manager
About The Position
Augeo is seeking a Product Marketer to serve as the interface between Product and Sales while the company builds an AI-first agentic loyalty system. Reporting to the VP, Marketing and partnering with Applied AI and go-to-market leadership, this role translates platform capabilities and product releases into revenue opportunities and supports product innovation through commercial execution. The role owns the lifecycle from product release through sales adoption and customer impact. The Product Marketing Manager will convert technical product updates into sales messaging, build and maintain enablement resources, lead platform demonstrations for clients and prospects, and coordinate go-to-market execution for launches. The role also monitors competitors, channels market feedback to Product, and uses AI tools and workflows to scale content creation and enablement. The position is remote-friendly. Employees located near the St. Paul, Minnesota; New York City; or Rochester, New York hubs are required to work from the office a few days per week.
Requirements
- 5–8 years of product marketing experience, with a track record in B2B SaaS, platform, or enterprise technology environments.
- Experience shipping product launches that moved pipeline.
- Proven ability to translate technical product capabilities into sales-ready messaging and enablement.
- Understanding of enterprise deal cycles and the materials sellers need to close deals.
- Hands-on experience with LLMs such as Claude, ChatGPT, and Grok, prompt engineering, and AI-assisted workflows for content creation, competitive research, and sales enablement.
- Experience owning cross-functional product launches from positioning through sales adoption, including the commercial handoff.
- Confidence leading live product demonstrations for clients and prospects, including day-to-day program owners and C-suite audiences.
- Ability to synthesize complex platform capabilities into clear narratives for short sales pitches and executive briefings.
- Ability to build structure from scratch and work effectively in an ambiguous, transforming organization.
Nice To Haves
- Experience in loyalty, engagement, advertising, rewards, or media technology.
- Ability to engage credibly with Product and Engineering on platform architecture, APIs, and data models; coding is not required.
- Experience building and maintaining competitive intelligence programs in fast-moving technology markets.
Responsibilities
- Convert product roadmaps, releases, feature updates, and platform capabilities into clear, actionable sales messaging and enterprise-buyer value propositions.
- Build and maintain sales enablement resources, including battle cards, feature briefs, competitive positioning, demo scripts, and objection-handling guides.
- Lead platform demonstrations for clients and prospects, tailoring them to buyer priorities and keeping demo environments and storylines current.
- Coordinate go-to-market execution for product launches across Product, Engineering, Sales, and Growth Marketing, including audience, messaging, distribution, PR, and analyst updates.
- Monitor competitors in loyalty, engagement, and AI-driven experience platforms and develop positioning frameworks that strengthen differentiation.
- Aggregate sales feedback, win/loss patterns, and customer objections and share insights with Product to inform roadmap priorities and feature refinement.
- Use AI tools and workflows to accelerate content creation, automate enablement delivery, and scale systems for a rapid product release cadence.
Benefits
- Competitive salary and performance-based incentives.
- Comprehensive medical, dental, and vision benefits.
- 401(k) with company match.
- Direct exposure to senior leadership and the opportunity to help shape the future of a global leader.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
