Product Marketing Manager (Remote friendly)

Imagine Communications

9d • Remote

About The Position

Imagine Communications is seeking a Product Marketing Manager for its Playout and Infrastructure products. Reporting to the Sr. Director of Marketing, this role owns the portfolio’s go-to-market strategy and helps make the products visible through a compelling proposition for customers. The manager defines target audiences, messaging, and channels in partnership with product, engineering, sales, support, and marketing teams.

The position serves as a bridge between technical development and go-to-market strategy. It requires a deep understanding of the product roadmap, market, buyers, competitors, and purchasing decisions, and the ability to translate complex broadcast technology into clear positioning, messaging, and market strategy. The manager is also a portfolio evangelist for Imagine’s playout, infrastructure, and operational technology products.

Requirements

• Track record in product marketing for a complex broadcast technology or infrastructure vendor.
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets.
• Experience with market positioning, business development, and competitive analysis.
• Strong global business acumen and customer orientation.
• Ability to develop strategic relationships, sell a vision, and influence multiple levels of an organization.
• Strong oral and written communication skills.
• Intellectual curiosity and ability to deliver business insight.
• Ability to build strong cross-functional relationships and lead in a fluid, customer-oriented environment.
• Ability to manage competing priorities and drive results across diverse teams and stakeholders.
• Comfort leveraging AI tools to accelerate research, content development, and analysis.

Nice To Haves

• Strong public-speaking skills and comfort speaking to large, senior groups.
• Strong writing skills.

Responsibilities

• Own positioning and messaging for the Playout and Infrastructure portfolio, including value propositions, buyer-specific narratives, and competitive differentiators.
• Lead go-to-market strategy by defining target audiences, messages, channels, and programs to reach customers.
• Partner with Product Owners on go-to-market plans for new products and releases, incorporating market and buyer perspectives.
• Lead development of customer case studies, white papers, and thought leadership content.
• Equip the sales team with presentations, product battle cards, and deal-specific materials for technical, user, and economic buyers.
• Manage Imagine’s market voice through website, blog, and press content that reflects current positioning and addresses relevant audiences.
• Identify important industry events, trade shows, and speaking forums, and lead the strategy for Imagine’s participation.
• Use market and competitive evidence to align the organization on target audiences, customer problems, and Imagine’s value.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed