SVP, Product Marketing (Remote)

CrowdStrike • USA CA Remote, CA

4d • $350,000 - $425,000 • Remote

About The Position

CrowdStrike is seeking a Senior Vice President of Product Marketing to lead global product marketing strategy for the Falcon platform. Reporting to the Chief Marketing Officer, this executive is a member of the Marketing Leadership Team and Senior Leadership Team. The role drives platform strategy and market leadership, strengthens CrowdStrike’s position across its cybersecurity categories, and accelerates growth through differentiated market narratives that shape customer perception and industry direction.

The SVP owns positioning, messaging, and go-to-market strategy for the platform, products, and services, as well as analyst relations, technical marketing, pricing and packaging, and field enablement. The executive partners across Product, Engineering, Sales, Marketing, Customer Success, Services, executive leadership, customers, partners, analysts, and investors to align product strategy with commercial execution and guide market awareness and demand initiatives. The role also influences emerging categories, identifies growth opportunities, and helps define CrowdStrike’s future areas of leadership.

The successful candidate brings deep cybersecurity expertise, strategic and technical depth, executive communication skills, and a record of building and scaling world-class product marketing organizations. They will oversee a global organization of more than 50 product marketers, technical marketers, and analyst relations experts, fostering excellence, innovation, accountability, and continuous improvement. The leader will serve as a trusted executive advisor on product strategy, competitive dynamics, customer needs, market trends, and long-term business growth.

The position is remote. The U.S. base salary range is $350,000–$425,000 per year, plus variable/incentive compensation, equity, and benefits.

Requirements

• 15+ years of executive leadership experience in Product Marketing, Product Management, or Go-to-Market leadership within enterprise cybersecurity or AI Security software.
• Cybersecurity and AI Security expertise across areas such as endpoint security, cloud security, identity security, SIEM, exposure management, data protection, SaaS security, and AI security.
• Demonstrated success leading Product Marketing for an enterprise platform spanning multiple markets, buyer personas, and geographies.
• Proven ability to shape market categories, influence industry perception, develop differentiated platform positioning, and drive measurable business growth.
• Leadership and intellectual curiosity to drive AI adoption and reimagine work through AI-driven processes across Product Marketing and the broader Marketing organization.
• Experience partnering with executive leadership to influence product strategy, corporate messaging, commercial priorities, and long-term business planning.
• Exceptional executive presence and ability to influence boards, analysts, investors, customers, partners, media, and internal leadership.
• Commercial and operational acumen, including experience with pricing and packaging, analyst relations, competitive strategy, product launches, and global go-to-market execution.
• Outstanding communication and storytelling skills, including the ability to translate highly technical innovation into compelling business value for executive and technical audiences.
• Leadership approach combining high expectations with empowerment and developing strong teams while fostering accountability, innovation, collaboration, and operational excellence.
• Passion for cybersecurity, AI, and CrowdStrike’s mission, with intellectual curiosity and competitive drive to shape the future of the industry.

Nice To Haves

• Deep cybersecurity expertise coupled with a recent leadership position in an AI Security company.

Responsibilities

• Own strategic positioning for the Falcon platform and its products and services, defining the market conversation across CrowdStrike’s cybersecurity categories.
• Develop differentiated platform, product, and services narratives that communicate the value of platform consolidation, securing the agentic enterprise, AI-native cybersecurity, and customer business outcomes.
• Partner with executive leadership to influence corporate messaging, long-term platform strategy, investment priorities, and the development of new cybersecurity categories.
• Evolve the strategic messaging framework and ensure consistent storytelling across corporate marketing, executive communications, sales, investor communications, analyst relations, customer engagement, and industry events.
• Develop and execute global go-to-market strategies to accelerate product adoption, customer expansion, and long-term revenue growth.
• Align Product Management, Engineering, Sales, Marketing, Customer Success, and Services around launches, campaigns, enablement, customer communications, and demand generation.
• Lead pricing and packaging strategy with Product and Go-to-Market leadership to maximize customer value, simplify platform adoption, and strengthen competitive differentiation.
• Establish Product Marketing as the strategic center of CrowdStrike’s go-to-market engine.
• Shape CrowdStrike’s external leadership narrative on AI, partnering with Product and Engineering to communicate secure AI adoption and AI-driven transformation of security operations.
• Embed AI across product marketing and cross-team workflows, including research, positioning, messaging, content creation, enablement, and operational workflows.
• Champion experimentation, continuous learning, and operational innovation in Product Marketing.
• Lead global analyst relations and strengthen executive relationships with Gartner, Forrester, IDC, and other influential industry organizations.
• Partner with Product and Technology leaders on analyst engagement and market perception, supporting leadership in major analyst evaluations.
• Develop customer stories, thought leadership, executive content, and technical assets that reinforce CrowdStrike’s position as the cybersecurity platform of choice.
• Represent CrowdStrike with customers, partners, and analysts, and at industry events and marketing programs.
• Lead, mentor, and develop the global team of product marketers, technical marketers, and analyst relations experts.
• Raise the quality of strategic thinking, positioning, storytelling, and execution; build a high-performing leadership team and scalable operating rhythms; and develop future Product Marketing leaders.
• Advise the CMO, senior leadership, and the marketing organization on market dynamics, customer needs, platform strategy, AI transformation, and growth opportunities.
• Represent Product Marketing in executive planning, quarterly business reviews, strategic acquisitions, long-range planning, and company-wide transformation initiatives.
• Bring an outside-in perspective on customer needs, competitive disruption, technology trends, and the evolving cybersecurity landscape to help shape CrowdStrike’s future direction.

Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe
• Variable/incentive compensation and equity

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed