SVP of Product

Hope Media Group•New Caney, TX

About The Position

The SVP of Product is responsible for the creative and product direction of Hope Media Group’s family of brands, ensuring each product has a strong identity, product roadmap, clear audience strategy, and engaging content. The role is part of the Senior Leadership Team and works with the Chief Impact Officer to align brand strategy with the organization’s mission and growth goals. The SVP oversees Product Directors across HMG brands, guiding audience building, storytelling, and content delivery consistent with HMG’s values and mission. The position leads portfolio strategy, uses audience analytics and digital performance measures to guide product development, monitors brand performance, and sets expectations for Product Directors. It partners across content, technology, brand, creative, marketing, finance, and strategy functions; manages budgets and forecasts; and stewards organizational resources in alignment with ministry priorities. The role requires commitment to a personal relationship with Jesus Christ, spiritual grounding and biblical literacy, participation in prayer and ministry activities, adherence to the ministry’s Statement of Faith & Biblical Beliefs, and active membership in a Bible-believing local church. The position may represent HMG at industry events and perform other assigned duties. Travel and nights/weekends/holidays are each listed as 0%–10%.

Requirements

Bachelor’s degree in communications, Marketing, Business, or a related field.
10+ years of experience in media, content, or brand leadership.
5+ years in a senior leadership role overseeing multiple brands or product lines.
Demonstrated record of building and leading high-performing teams.
Strong understanding of content strategy, audience development, and brand management.
Ability to think across multiple brands while maintaining strategic clarity.
Excellent communication and presentation skills, including executive-level stakeholder engagement.
Comfort with using data and performance metrics for decision-making.
Ability to develop leaders and build a healthy, high-trust team culture.
Proficiency in data analytics platforms and digital product stacks.
Committed to a personal relationship with Jesus Christ; spiritually grounded and biblically literate.
Comfortable praying for coworkers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies.
Live according to Christian principles defined by the ministry’s Statement of Faith & Biblical Beliefs.
Passion for leveraging HMG’s media platforms for evangelism and discipleship.
Exhibit strong moral character and be an active member of a Bible-believing local church.
Strategic vision across brands, including anticipating shifts and planning for future needs.
Ability to model and build healthy team culture at the organizational level and develop future brand leaders.
Financial accountability, including responsible budget management and connecting spending to outcomes.
Ability to protect the identity of each brand while enabling growth and understand audience needs and loyalty.
Executive communication skills with C-suite peers, external partners, and board-level stakeholders.
Ability to build strong cross-departmental relationships and alignment.
Ability to make clear, values-aligned decisions under uncertainty and time pressure.
Business acumen connecting brand strategy to organizational sustainability and growth.
Technical understanding of software development, content delivery, and audience platforms; ability to conceptualize and build new digital offerings.
Ability to champion fast-paced, iterative improvement in product development.

Nice To Haves

Experience in digital product management or technology-led product strategy.

Responsibilities

Lead Product Directors across KSBJ, WayFM, Vida Unida, Worship 24/7, NGEN Radio, and Hope Events.
Set the strategic direction for each product’s content, audience growth, and market position.
Represent product strategy in Senior Leadership Team discussions and organizational planning.
Partner with the Chief Impact Officer on long-range portfolio decisions.
Use user behavior analytics, A/B testing, and digital performance metrics to guide product evolution and feature prioritization.
Define and monitor key product health and engagement metrics across digital platforms to optimize user experience and conversion.
Track and assess brand performance across audience metrics, engagement, and growth indicators.
Partner with brand teams to identify gaps and opportunities in content strategy.
Set performance expectations for Product Directors and regularly review outcomes.
Connect brand results to organizational goals and report progress to the Chief Impact Officer.
Use audience data and ministry metrics to inform strategic pivots and investment decisions.
Collaborate with the VP of Brand, Chief of Technology, and Chief of Content to align product and content direction.
Work with the Director of Creative and Director of Marketing Platform to ensure content quality and distribution reach audience goals.
Represent the product perspective in cross-departmental planning and budgeting.
Build relationships with external partners, network affiliates, and ministry stakeholders in active collaboration with the VP of Strategy & Innovation.
Develop the department or functional-area budget annually and provide monthly FP&A input to forecast costs and revenue.
Review expenses and invoices in the RAMP platform, ensuring proper coding and compliance with HMG credit-card, travel, and company policies.
Monitor departmental performance against budget and forecast using Intacct Dashboard Reporting, ensuring spending stays within approved amounts.
Partner with Finance to forecast and plan resource needs across brands.
Steward organizational resources responsibly in alignment with ministry priorities.
Represent HMG at industry events, conferences, and speaking engagements.
Attend and participate in regular staff meetings and training.
Perform other duties as assigned.
Participate in ministry prayer meetings and Bible studies, pray for coworkers and donors as needed, and participate in on-air fundraisers as needed.