SVP of Product

Hope Media Group•New Caney, TX

19h

About The Position

The SVP of Product is responsible for the creative and product direction of Hope Media Group’s family of brands, ensuring each product has a strong identity, product roadmap, clear audience strategy, and engaging content. The role is part of the Senior Leadership Team and works with the Chief Impact Officer to align brand strategy with the organization’s mission and growth goals. The SVP oversees Product Directors across HMG brands, guiding audience development, storytelling, and content delivery in keeping with HMG’s values and mission. The role leads portfolio strategy and product development using audience behavior analytics, A/B testing, and digital performance metrics. It monitors brand performance, engagement, and growth; sets expectations for Product Directors; connects results to organizational goals; and informs strategic pivots and investment decisions. The SVP collaborates with senior leaders and cross-functional teams on product and content direction, distribution, planning, budgeting, and resource needs, while building relationships with external partners, network affiliates, and ministry stakeholders. The position also has responsibility for annual budget development, monthly forecasting input, expense and invoice review, monitoring spending against budgets, and ensuring responsible stewardship of resources aligned with ministry priorities. The role requires demonstrated Christian faith, including a personal relationship with Jesus Christ, participation in prayer and ministry activities, and active membership in a Bible-believing local church.

Requirements

Bachelor’s degree in communications, marketing, business, or a related field.
At least 10 years of experience in media, content, or brand leadership.
At least 5 years in a senior leadership role overseeing multiple brands or product lines.
Demonstrated record of building and leading high-performing teams.
Strong understanding of content strategy, audience development, and brand management.
Ability to think across multiple brands simultaneously and maintain strategic clarity.
Excellent communication and presentation skills, including executive-level stakeholder engagement.
Comfort with using data and performance metrics for decision-making.
Ability to develop leaders and build a healthy, high-trust team culture.
Proficiency in data analytics platforms and digital product stacks.
Committed to a personal relationship with Jesus Christ and grounded spiritually and biblically literate.
Comfortable praying for coworkers, leading spoken prayer, and participating in ministry prayer meetings and Bible studies.
Live Christian principles defined by the ministry’s Statement of Faith & Biblical Beliefs.
Passion for leveraging HMG’s media platforms for evangelism and discipleship.
Strong moral character and active membership in a Bible-believing local church.
Able to perform the position’s described physical activities, with reasonable accommodations where applicable.

Nice To Haves

Experience in digital product management or technology-led product strategy.

Responsibilities

Lead Product Directors across KSBJ, WayFM, Vida Unida, Worship 24/7, NGEN Radio, and Hope Events.
Set the strategic direction for each product’s content, audience growth, and market position.
Represent product strategy in Senior Leadership Team discussions and organizational planning.
Partner with the Chief Impact Officer on long-range portfolio decisions.
Use user behavior analytics, A/B testing, and digital performance metrics to guide product evolution and feature prioritization.
Define and monitor product health and engagement metrics across digital platforms to optimize user experience and conversion.
Track and assess brand performance across audience, engagement, and growth metrics.
Partner with brand teams to identify content strategy gaps and opportunities.
Set performance expectations for Product Directors and review outcomes regularly.
Connect brand results to organizational goals and report progress to the Chief Impact Officer.
Use audience data and ministry metrics to inform strategic pivots and investment decisions.
Collaborate with the VP of Brand, Chief of Technology, and Chief of Content to align product and content direction.
Work with the Director of Creative and Director of Marketing Platform to ensure content quality and distribution reach audience goals.
Represent the product perspective in cross-departmental planning and budgeting.
Build relationships with external partners, network affiliates, and ministry stakeholders in collaboration with the VP of Strategy & Innovation.
Develop the department or functional area budget annually and provide monthly FP&A input to forecast costs and revenue.
Review expenses and invoices in the RAMP platform, ensuring proper coding and compliance with company spending policies.
Monitor departmental performance against budgets and forecasts using the Intacct Dashboard Reporting.
Partner with Finance to forecast and plan resource needs across brands.
Ensure responsible stewardship of organizational resources aligned with ministry priorities.
Represent HMG at industry events, conferences, and speaking engagements.
Attend and participate in regular staff meetings and training, and perform other assigned duties.
Participate in on-air fundraisers and pray for donors as needed.
Demonstrate Christian faith and participate in ministry prayer meetings and Bible studies.