SVP of Growth Marketing

Authority Brands•Atlanta, GA

About The Position

The Senior Vice President (SVP) of Growth Marketing is an executive leadership role responsible for directing the growth and retention engine across all portfolio brands. Reporting to C-Suite leadership, the SVP oversees a 30-person, cross-functional organization across Performance Marketing; SEO, AEO & WebOps; Field Marketing; and Customer Marketing. The role owns portfolio-wide budget allocation, full-funnel acquisition, customer lifecycle retention, digital infrastructure governance, and local franchise growth enablement across 1,100+ franchise locations and 15+ brand properties. It unifies acquisition, organic discovery, web architecture, field execution, and customer lifetime value initiatives to drive leads, booked jobs, retention, and enterprise revenue. The SVP leads four functional leaders and establishes accountability, standard operating procedures, and service-level agreements across the organization. The position governs acquisition and retention budgets and channels, customer marketing programs, enterprise search and web infrastructure, local marketing integration, measurement and marketing technology, and agency and vendor performance. It also serves as the enterprise growth strategist, partnering with Brand Marketing, Operations, Finance, IT, Legal, and Franchise Advisory Councils to align initiatives with operational capacity and financial targets. Success is measured by portfolio-wide growth in leads, repeat customers, booked jobs, customer lifetime value, and revenue; efficient acquisition and media returns; improved retention and lifecycle marketing ROI; franchisee adoption and local performance; and the health, uptime, privacy compliance, and local visibility of the digital ecosystem.

Requirements

12–15+ years of progressive growth marketing leadership experience managing multichannel acquisition and customer lifecycle retention budgets.
At least 6+ years directly leading multi-tiered teams and director-level reports.
Demonstrated success leading marketing across a multi-brand, franchise, or multi-location network supporting 500+ locations.
Deep expertise in paid performance media, including SEM, LSA, social, and programmatic; technical SEO/AEO and web architecture; field/local marketing; and customer marketing including CRM, email, SMS, loyalty programs, and direct mail.
Advanced proficiency with GA4, Looker Studio or Power BI, enterprise CMS, attribution frameworks, call tracking platforms, CRM platforms, and home services field management software.
Bachelor’s degree in Marketing, Business Analytics, Finance, or a related quantitative field.

Responsibilities

Lead, mentor, and scale a 30-person growth organization across Performance Marketing, SEO/AEO/WebOps, Field Marketing, and Customer Marketing; establish cross-functional accountability, team SOPs, and operational SLAs.
Direct multi-million-dollar acquisition and retention budgets across paid media and direct-to-customer channels to optimize ROAS and CAC.
Oversee customer marketing initiatives to drive LTV, repeat booked jobs, loyalty and membership adoption, localized print and direct mail campaigns, and automated CRM email/SMS workflows.
Oversee national, enterprise, and local search strategies, generative AI discovery (AEO/GEO), governance across 15+ brand sites, and digital location infrastructure including Google Business Profiles, citation networks, and review platforms.
Partner with Field Marketing leadership to translate enterprise acquisition and retention campaigns into local marketing plans across 1,100+ franchise locations.
Establish centralized measurement frameworks, media mix modeling, multi-touch attribution, and marketing technology governance across CRM, email automation, call tracking, and field operational tools.
Manage third-party paid media agencies, print vendors, technology platforms, and software vendors, including SLA compliance, contract negotiations, budget pacing, and performance against KPIs.
Collaborate with Brand Marketing, Operations, Finance, IT, Legal, and Franchise Advisory Councils to align growth and retention initiatives with operational capacity and financial targets.
Drive portfolio-wide growth in net-new leads, repeat customer volume, booked jobs, customer lifetime value, and revenue.
Optimize cross-channel budgets and media mix to achieve target ROAS, CPL, and CAC.
Increase repeat booking rates, loyalty/membership penetration, email/SMS engagement, and ROI on localized direct mail campaigns.
Promote franchisee adoption of recommended full-funnel marketing plans, local scorecard benchmarks, and budget compliance.
Maintain digital ecosystem targets including greater than 90 Core Web Vitals scores, 99.9% site uptime, privacy compliance, and strong Local Map Pack impression share.