Head of Growth Marketing

Stavtar•New York, NY

About The Position

Stavtar is building its marketing function to strengthen the growth of its software for finance teams at alternative asset managers. The Head of Growth Marketing will create a digital growth engine alongside the company’s existing relationship-, referral- and event-driven client acquisition. The role will help CFOs, COOs and controllers discover Stavtar, understand its products and connect with Sales. The role owns digital presence and demand generation end to end, including the website, paid and organic channels, marketing automation, and measurement. The Head of Growth Marketing will decide which work is handled in-house and which is delivered by agency partners, manage those partners against clear outcomes, and own the growth budget and forecast. The role will also build and develop a team as the program grows. In the first 90 days, the successful candidate is expected to establish a working baseline by checking and fixing the website, tracking, forms and lead routing, and creating a dashboard trusted by leadership; launch the first paid program with targets agreed with Sales; and prepare a 2027 growth plan covering channels, budget, team, agency model and measurement metrics.

Requirements

At least 10 years of experience in B2B growth or demand marketing, including at least 3 years leading the function.
Experience marketing to finance leaders, ideally in fintech, financial software or enterprise SaaS with long sales cycles and senior buying committees.
A track record of building a growth engine at an early stage, supported by pipeline results.
Hands-on command of HubSpot or a comparable platform, WordPress, Google Analytics and Tag Manager, and LinkedIn Campaign Manager.
Experience with account-based marketing and converting events and content into qualified pipeline.
Strong agency management skills, including writing clear briefs, managing budgets and holding partners accountable for results.
A data-led working approach and confidence presenting results and recommendations to a CEO and CFO.
A builder’s attitude and willingness to do hands-on work while putting systems in place.

Nice To Haves

Knowledge of alternative investments, fund operations or finance-team software.
Experience with marketplaces or two-sided programs.

Responsibilities

Lead stavtar.com, including its technical health, conversion, structure and next version, in collaboration with web and creative partners.
Build and run demand programs for finance leaders at hedge funds, private equity firms, family offices and fund administrators, starting with LinkedIn and expanding to search, content syndication and account-based programs.
Manage HubSpot as the marketing system of record for lead capture, qualification, routing, nurture and handoff to Sales.
Set up attribution and reporting from first touch through closed deal so channels, campaigns and events can demonstrate the pipeline they generated.
Extend conferences, customer stories, product launches and StavMarket programs digitally before and after they happen, working with events, communications and product marketing.
Select and manage agencies, freelancers and tools with clear scopes, budgets and handovers.
Grow the audience on LinkedIn and owned channels in collaboration with communications.
Own the growth budget and forecast, and report results to the leadership team.
Hire and develop the team as the program grows.
Within the first 90 days, check and fix the website, tracking, forms and lead routing, and establish a leadership-trusted dashboard.
Within the first 90 days, launch the first paid program with targets agreed with Sales.
Within the first 90 days, deliver a 2027 growth plan covering channels, budget, team, agency model and performance metrics.