Head of Growth Marketing

LoadUp•Alpharetta, GA

10d•Onsite

About The Position

LoadUp is hiring a Head of Growth Marketing to own its growth engine across direct-to-consumer (DTC) and marketplace channels. This is a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, Georgia, with direct influence over revenue, customer acquisition, retention, and long-term customer value. The role owns the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth; leads a five-person team; and reports to the President. The Head of Growth Marketing partners with executive leadership and teams across Product, Engineering, Finance, and Operations to advance growth initiatives. LoadUp is a technology-powered, on-demand junk removal and home services platform connecting individuals and businesses nationwide with a vetted network of local providers. Founded in 2014, it offers removal, disposal, assembly, and hourly labor services, with real-time upfront pricing. LoadUp says it is one of the largest on-demand junk removal and home services platforms in the country, has appeared on Inc.'s 5000 list of Fastest-Growing Companies, and has been a certified Great Place to Work since 2019.

Requirements

At least 8 years of experience in growth, performance, or digital marketing.
At least 3 years of team leadership experience.
Experience scaling a DTC, marketplace, or consumer platform business.
Track record of owning a seven-figure annual paid media budget and being accountable for results.
Hands-on fluency in Google Ads, Meta Ads Manager, analytics and attribution tools, and experimentation platforms.
Hands-on web development background with HTML, CSS, JavaScript, and modern CMS or site-building tools; ability to scope work, direct developers, review shipped work, and step in when needed.
Comfort working with data, including the ability to write or read SQL, build a model, and turn numbers into decisions.
Clear executive communication and ability to align teams across functions.

Nice To Haves

Experience leading growth for a two-sided marketplace and balancing supply and demand.
Experience in home services, on-demand, logistics, or local services.
Experience bringing AI tools into a marketing team's daily work.

Responsibilities

Define and own growth marketing strategy across DTC and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs.
Lead and optimize seven-figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing, including Meta and Google.
Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics.
Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential.
Grow both sides of the marketplace: customer demand and the Loader supply that fulfills it.
Partner with Operations to align acquisition plans and provider capacity market by market.
Build a disciplined testing program across creative, landing pages, funnels, pricing, and onboarding.
Own attribution, LTV/CAC modeling, and executive-level growth dashboards in collaboration with the data team, using SQL and BI tools.
Expand the growth team's use of AI and automation in creative production, campaign and budget optimization, and reporting.
Build and scale lifecycle programs across email, SMS, and in-product touchpoints to drive repeat bookings, referrals, and customer lifetime value.
Lead a team of five: Content & Lifecycle Marketing Manager, Marketing Automation & Operations Lead, Brand & Creative Manager, AI Content Editor, and Multimedia Producer.
Report to the President and present growth plans and results to the executive team.
Partner with Product, Engineering, Finance, and Operations to prioritize growth initiatives.