Head of Growth Marketing

Arize AI•San Francisco, CA

4d•$225,000 - $275,000

About The Position

Arize is hiring a Head of Growth Marketing to lead and scale growth across enterprise demand generation, field marketing, digital acquisition, and product-led growth. The role is responsible for building predictable pipeline while expanding Arize’s reach among developers, AI engineering teams, and enterprise technology buyers. Arize has both a sales-led enterprise business and a developer-led self-serve business, and this leader will develop strategies that grow both and strengthen their connection. The role inherits an established field marketing team, manages the Americas and Rest of World Field Marketing teams, and partners closely with Product Marketing, Marketing Operations, Sales, Revenue Operations, Product, Engineering, and other teams. The leader will build the systems and processes that turn awareness and engagement into pipeline, product adoption, and revenue, while combining strategic planning, funnel analysis, and hands-on campaign execution. Arize AI provides an AI observability and evaluation platform for teams building, evaluating, and improving AI applications and agents. Its ecosystem includes Arize AX, a managed platform, and Phoenix, an open-source platform. The estimated annual salary is $225,000 to $275,000, plus a competitive equity package. Actual compensation depends on job-related factors such as experience, skills, and qualifications. Benefits include medical, dental, and vision coverage, a 401(k) plan, unlimited paid time off, parental leave, and mental and wellness support.

Requirements

10+ years of experience in B2B SaaS marketing, including significant ownership of demand generation, growth marketing, or pipeline generation.
Experience leading growth at a developer tools, infrastructure, AI, or technically sophisticated SaaS business.
Proven ability to build and scale marketing-sourced enterprise pipeline.
Experience with both sales-led growth and self-serve or product-led acquisition.
Strong analytical skills and experience using funnel data, attribution, experimentation, and conversion metrics to drive decisions.
Experience managing paid acquisition, integrated campaigns, lifecycle marketing, and field marketing programs.
Working knowledge of SEO, AEO, website conversion, and organic acquisition strategies.
Experience leading and developing high-performing teams.
Ability to work closely with Sales, Product, Engineering, and technical stakeholders.
Comfort operating in a fast-moving environment where leaders are expected to be hands-on.

Nice To Haves

Experience marketing to AI engineers, developers, platform engineers, or enterprise AI leadership.
Experience growing open-source communities or converting developer adoption into commercial demand.
Familiarity with AI observability, evaluation, LLMs, and agent development.
Experience working across enterprise and digital-native customer segments.
Experience with HubSpot, GA4, product analytics, and modern marketing attribution tools.

Responsibilities

Build and execute an integrated growth strategy that drives qualified enterprise pipeline and revenue.
Own marketing-sourced pipeline targets and performance across acquisition channels.
Lead integrated campaigns across paid media, digital channels, events, partnerships, and lifecycle marketing.
Partner with Sales and Revenue Operations to improve conversion, attribution, pipeline quality, and campaign effectiveness.
Develop an experimentation and measurement framework to identify the investments with the greatest impact.
Manage and develop the Americas and Rest of World Field Marketing teams.
Build regional programs that generate pipeline and deepen relationships with enterprise buyers and technical communities.
Align events, executive programs, and regional campaigns with account priorities in partnership with Sales leadership.
Measure field marketing effectiveness through qualified engagement, pipeline creation, influence, and progression.
Own digital acquisition strategy across paid, organic, search, and AI-driven discovery.
Lead a dedicated SEO/AEO and Web Growth specialist responsible for technical discoverability and website optimization.
Partner with Content and Product Marketing on search visibility, category authority, and high-intent acquisition.
Improve website conversion across demo requests, self-serve signups, and other high-value actions.
Develop acquisition and lifecycle programs that grow adoption of Phoenix and Arize AX.
Own marketing-led signup growth, onboarding communications, re-engagement, and self-serve acquisition experiments.
Work with Product and Engineering to identify opportunities to improve activation and free-to-paid conversion.
Establish shared product-led growth metrics and a cross-functional experimentation roadmap.
Lead, coach, and develop marketers across demand generation, field marketing, and digital growth.
Build efficient processes for campaign planning, execution, testing, and reporting.
Manage budgets and make investment decisions based on performance and business impact.
Partner with Content, Brand, Product Marketing, Marketing Engineering, Product, and Sales to execute coordinated programs.