Head of Growth Marketing

Slate Auto•Troy, MI

7d•$141,000 - $233,000

About The Position

Slate is seeking a Head of Growth Marketing to own the full customer funnel for its direct-to-consumer vehicle business, from first visit and reservation through order, delivery, post-purchase sales, loyalty, retention and referral. Reporting to the Head of Marketing, this leader will oversee performance marketing, lifecycle and CRM, conversion optimization, and marketing analytics, with accountability for reservation-to-order conversion, customer acquisition cost, accessory attach rate and payback. The role will develop growth strategy, targets, models and forecasts; manage the growth budget; lead acquisition and lifecycle programs; and build experimentation and measurement capabilities. It will partner across Marketing, Finance, Sales, Product, Engineering, Digital Experience Design and eCommerce, and lead a team spanning performance marketing, lifecycle and CRM, CRO and marketing analytics. The position may be based in Troy, Michigan; Carson, California; or New York City, New York.

Requirements

12+ years of experience in growth, performance or lifecycle marketing, including at least 5 years leading teams and experience managing managers or leads.
Track record of scaling a direct-to-consumer business with a high-consideration purchase, such as automotive, EV, consumer hardware, mobility, home or financial products, with quantifiable results.
Hands-on ownership of a full-funnel growth model with budget accountability, including CAC, conversion, LTV and payback.
Deep expertise in paid acquisition across major platforms, along with lifecycle and CRM program design.
Experience running a disciplined experimentation program and working knowledge of test design, statistical significance and incrementality.
Strong analytical skills; ability to work directly in GA4, Looker or similar BI tools, and in SQL or alongside analysts at the query level.
Experience with Salesforce Marketing Cloud or a comparable ESP, CRM and CDP stack.
Clear, structured writing and communication skills, including ability to present plans and results to executive leadership.
Bachelor’s degree in Marketing, Business, Economics, Statistics or a related field, or equivalent professional experience.

Nice To Haves

Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
Automotive, EV or direct-to-consumer vehicle experience.
E-commerce or marketplace experience with accessories, add-ons or attach-rate economics.
Experience with small business or B2B demand generation.
Multicultural or Spanish-language marketing experience.
Practical experience applying generative AI to marketing operations, creative testing or analytics.

Responsibilities

Own growth strategy and targets across awareness, ordering, delivery, and post-purchase accessories, wraps, service, loyalty, retention and referral.
Build and maintain the growth model and forecast with Finance; set volume, CAC, conversion and payback targets, and report weekly performance.
Own the paid media and growth budget, reallocating spending based on performance.
Partner with the Head of Marketing to translate brand and launch plans into measurable demand programs, and represent growth performance in leadership reviews.
Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate and emerging channels, working with in-house and agency partners.
Build launch and regional demand plans aligned with vehicle availability, SI&OP, delivery geography, and regional service and wrap installation coverage.
Work with PR, Influencer and Brand teams to make earned media, creator content, events and owner community measurable acquisition sources.
Design and launch referral and owner-advocacy programs.
Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
Own lifecycle marketing across email, SMS, push and in-app to guide reservation holders through configuration, financing, order and delivery.
Grow post-purchase revenue through accessory, wrap and merchandise programs timed to the ownership journey.
Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
Own experimentation across the website, configurator, reservation and checkout flows, with clear hypotheses, success metrics and guardrails.
Partner with Digital Experience Design, Product and Engineering to prioritize funnel improvements with the greatest conversion impact.
Lead CRO, including test implementation, tooling and site performance during testing.
Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
Develop a trusted growth measurement stack covering attribution, incrementality testing, media mix modeling and funnel dashboards.
Define north-star and channel-level growth metrics and maintain consistent data definitions across Marketing, Sales, Product and Finance.
Use AI and automation to accelerate analysis, creative testing, demand projections, forecasting, demand modeling and campaign operations.
Lead and develop a team across performance marketing, lifecycle and CRM, CRO and marketing analytics, hiring to fill capability gaps as the company scales.
Select and manage agency, ad tech and martech partners with clear scopes, service levels and cost discipline.
Build a team culture of curiosity, speed and direct feedback grounded in data and customer insight.