Head of Growth Marketing

Slate Automotive • Troy, MI

6d

About The Position

Slate is seeking a Head of Growth Marketing to own the full direct-to-consumer customer funnel, from initial awareness and reservation through order, delivery, accessories, retention, and referrals. Reporting to the Head of Marketing, this leader will oversee performance marketing, lifecycle and CRM, conversion optimization, and marketing analytics, with accountability for reservation-to-order conversion, customer acquisition cost, accessory attach rate, and payback.

The role owns growth strategy, forecasts, targets, and budget; leads acquisition across paid and emerging channels; develops lifecycle and post-purchase programs; and directs experimentation across Slate’s website, configurator, reservation, checkout, and marketplace experiences. The Head of Growth Marketing will establish trusted measurement and analytics, apply AI and automation to marketing work, build and develop a cross-functional growth team, and manage agency and technology partners. The position may be based in Troy, Michigan; Carson, California; or New York City, New York.

Requirements

• 12 or more years of experience in growth, performance, or lifecycle marketing.
• At least 5 years leading teams, including experience managing managers or leads.
• Demonstrated success scaling a direct-to-consumer business with a high-consideration purchase, such as automotive, EV, consumer hardware, mobility, home, or financial products, with quantifiable results.
• Hands-on ownership of a full-funnel growth model and budget accountability, including CAC, conversion, LTV, and payback.
• Deep expertise in paid acquisition across major platforms, as well as lifecycle and CRM program design.
• Experience running a disciplined experimentation program and working knowledge of test design, statistical significance, and incrementality.
• Strong analytical skills and comfort working directly in GA4, Looker, or similar BI tools, and in SQL or alongside analysts at the query level.
• Experience with Salesforce Marketing Cloud or a comparable ESP, CRM, and CDP stack.
• Clear, structured writing and communication skills, including the ability to present plans and results to executive leadership.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field, or equivalent professional experience.

Nice To Haves

• Experience leading growth through a major product launch, ideally from pre-order or reservations through first deliveries.
• Automotive, EV, or direct-to-consumer vehicle experience.
• E-commerce or marketplace experience involving accessories, add-ons, or attach-rate economics.
• Experience with small business or B2B demand generation.
• Multicultural or Spanish-language marketing experience.
• Practical experience applying generative AI to marketing operations, creative testing, or analytics.

Responsibilities

• Own growth strategy and targets across awareness, ordering, delivery, post-purchase accessories, wraps, service, loyalty, retention, and referrals.
• Build and maintain the growth model and forecast with Finance; set targets for volume, customer acquisition cost, conversion, and payback, and report performance weekly.
• Own the paid media and growth budget, shifting investment toward effective channels and away from ineffective ones.
• Partner with the Head of Marketing to turn brand and launch plans into measurable demand programs and represent growth performance in leadership reviews.
• Lead paid acquisition across search, direct, paid social, online video and CTV, programmatic, affiliate, and emerging channels, working with internal and agency partners.
• Build launch and regional demand plans aligned with vehicle availability, SI&OP, delivery geography, and regional service and wrap installation networks.
• Work with PR, Influencer, and Brand teams to make earned media, creator content, events, and owner community measurable acquisition sources.
• Design and launch referral and owner-advocacy programs.
• Partner with Fleet Sales on demand generation for small business and commercial fleet buyers.
• Own lifecycle marketing across email, SMS, push, and in-app channels, guiding reservation holders through configuration, financing, ordering, and delivery.
• Grow post-purchase revenue through accessory, wrap, and merchandise programs timed to the ownership journey.
• Build audience segmentation and personalized journeys in Salesforce Marketing Cloud.
• Own experimentation across the website, configurator, reservation, and checkout flows, with clear hypotheses, success metrics, and guardrails.
• Partner with Digital Experience Design, Product, and Engineering to prioritize high-impact funnel improvements.
• Lead the CRO function, including test implementation, tooling, and site performance during testing.
• Work with eCommerce Merchandising to improve accessory discovery and attach rate across the marketplace.
• Evolve growth measurement, including attribution, incrementality testing, media mix modeling, and funnel dashboards.
• Define north-star and channel-level growth metrics and maintain consistent data definitions across Marketing, Sales, Product, and Finance.
• Use AI and automation to accelerate analysis, creative testing, demand projections, forecasting, demand modeling, and campaign operations.
• Lead and develop a team spanning performance marketing, lifecycle and CRM, CRO, and marketing analytics; hire to address capability gaps as Slate scales.
• Select and manage agency, ad tech, and martech partners with clear scopes, service levels, and cost discipline.
• Build a team culture of curiosity, speed, direct feedback, data, and customer insight.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Vacation
• 401(k)
• Potential eligibility to participate in an equity program
• Potential eligibility to participate in a discretionary annual incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior