Head of Growth & Marketing

High Camp • Bozeman, MT

6d • $170,000 - $210,000 • Remote

About The Position

High Camp is hiring a Head of Growth & Marketing to own acquisition, retention, and revenue performance across its direct-to-consumer business while supporting marketing needs across the broader company. The role leads the creative and performance marketing team, translates brand direction into effective cross-channel marketing, and oversees the partners and systems supporting growth and e-commerce. It combines strong growth-operator fundamentals with the marketing range to serve the whole company.

Reporting to the CEO, this role leads an in-house team across creative, performance, and organic marketing, and directs agency and contract partners covering media buying, email and SMS, video and design, web development, and emerging channels. The role owns a seven-figure media budget, its associated partner relationships, and decisions about how marketing capabilities are resourced as the business scales.

High Camp is building omni-channel growth across DTC, wholesale/B2B, corporate gifting, and marketplaces. The Head of Growth & Marketing is accountable for DTC revenue and contribution margin, while ensuring marketing supports the broader company. The position is remote-friendly across the U.S., with hybrid co-working options in Bozeman, Montana; San Rafael, California; or Golden, Colorado. It involves two team retreat/collaboration trips per year and two to three additional business trips per year as needed.

Requirements

• Owned a DTC P&L or contribution margin line at a brand with at least $20 million in revenue and can describe accountable efficiency targets.
• Started as a media buyer or in a closely related role and subsequently managed media buyers or agencies.
• Directed a creative team or vendors producing high-volume, fast-iteration content and built a testing or creator/UGC program that influenced media spend.
• Forecast demand under supply constraints, such as long lead times, seasonal peaks, or constrained launches, and adjusted spend accordingly.
• Grown repeat purchase or LTV through email and SMS, including work with external partners.
• Run a tracking or analytics implementation and be able to explain it; demonstrate fluency in MER, CAC, contribution margin, and incrementality, and the ability to evaluate buyer or agency plans.
• Built and led growth teams, made hiring, contracting, and partnering decisions, and directed technical or e-commerce platform resources.
• Deep Shopify literacy.
• Hands-on experience with Meta, Google, and TikTok ads.
• Working knowledge of modern attribution tools.

Nice To Haves

• Supported B2B, wholesale, retail, or corporate gifting alongside DTC.
• Experience on both sides of the agency relationship, or managing an agency selection or transition.
• Experience with incrementality testing and media-mix modeling, or scaling newer channels such as AppLovin and TikTok.
• Experience with premium consumer goods, lifestyle brands, or hard goods.

Responsibilities

• Own DTC growth and e-commerce performance, including the DTC revenue target and contribution margin.
• Partner with Finance on forecasting and reporting; build annual and peak-season paid media budgets and inventory-aware DTC forecasts, set efficiency targets, and review performance against plan.
• Lead paid growth strategy, conduct risk analysis, make go/no-go decisions on paid and marketplace spend, and use incrementality testing to guide investment.
• Direct the in-house creative team and creative vendors, and build the creative testing program and creator/UGC pipeline to support paid performance.
• Set direction for social, PR, affiliates, and brand partnerships to grow organic reach and demand.
• Set email and SMS strategy, calendar, and LTV goals, and own repeat-purchase and LTV targets using in-house and partner resources.
• Plan go-to-market activity, launches, and promotions around product availability and wholesale and corporate timelines; own the promotional calendar and translate founders’ brand direction into channel execution.
• Ensure marketing content supports wholesale and corporate custom teams and coordinate paid marketing where DTC and B2B overlap, including corporate gifting.
• Make company-wide decisions when channels compete for product, creative, or spend.
• Own analytics and the marketing technology stack, ensure tracking and reporting are reliable, decide what systems to keep or retire, and direct technical resources.
• Build and shape growth and marketing functions, determining what to staff in-house versus contract or partner, and incorporating AI and automation to scale through leverage.

Benefits

• Target bonus of 20% of base salary.
• Choice of three PPO medical plans; employee coverage on the base plan is 100% company-paid.
• Dental, vision, and HSA plan options.
• Flexible PTO.
• 401(k) with up to 5% company match.
• Monthly cell phone stipend.
• Paid parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.
• Remote-friendly work and flexible schedules in a high-trust, high-autonomy culture.
• Office hubs and bi-annual company offsites for in-person collaboration and community.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed