SVP, Marketing

OneTrust•Atlanta, GA

2d•$270,000 - $405,000•Onsite

About The Position

OneTrust is seeking a strategic, hands-on senior marketing leader to set global marketing vision and accelerate demand generation, integrated campaigns, and market presence. The role will shape a differentiated narrative for OneTrust’s AI-Ready Governance Platform and translate it into scalable programs that produce measurable pipeline and revenue impact. The SVP will work closely with the Chief Revenue Officer, Sales, Product, and other go-to-market leaders, sharing accountability for growth and using data, automation, and emerging AI tools to improve marketing efficiency and performance. The position leads a broad marketing organization spanning brand, corporate, product marketing, growth and demand generation, digital, field and partner marketing, customer marketing, and marketing operations. It is accountable for balancing brand and category outcomes with demand, pipeline, conversion, and investment effectiveness, while building a culture of accountability, collaboration, and experimentation. The role is based in New York City, NY or Atlanta, GA. OneTrust describes its culture as office-first, encouraging three days a week in the office for most roles; specific requirements or flexibility may vary by position. For candidates based in California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington, the annual base pay range is $270,000–$405,000. The role may also be eligible for discretionary bonuses, equity, and/or commissions. Benefits include comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, and company-paid privacy certification exam fees. Specific benefits differ by country.

Requirements

Significant senior marketing leadership experience leading a broad marketing organization in B2B technology or enterprise SaaS.
Track record of building and scaling ROI-driven demand generation and integrated campaigns that deliver measurable pipeline and revenue growth.
Deep fluency in data, analytics, and marketing technology, such as marketing automation, CRM, attribution, ABM, and intent data, with hands-on comfort when needed.
Demonstrated experience applying AI and next-generation tools to improve marketing efficiency, speed, and creativity and change how teams work.
Experience leading field and corporate marketing with investment tied directly to pipeline and business outcomes.
Proven record of close partnership with Sales, including shared goals, account prioritization, and joint accountability for results.
Strong understanding of enterprise go-to-market motions, complex buying committees, and how Marketing works with Sales, Product, and Customer Experience.
Experience translating company strategy into clear market positioning and integrated plans that balance long-term brand strength with near-term revenue goals.
Demonstrated ability to lead senior teams, build talent, and influence executives and cross-functional partners in a dynamic environment.
Excellent executive communication skills, including the ability to make complex technology and market shifts clear and compelling.
Adaptability and sound judgment, balancing strategic leadership with hands-on engagement as needed.

Nice To Haves

Experience reinventing a demand engine or marketing operating model to improve efficiency and ROI.
Experience building category awareness or repositioning a technology company as its products, markets, or priorities evolve.
Marketing experience in AI governance, data governance, privacy, risk, compliance, or other complex enterprise technology markets.
Experience leading a global or multi-region marketing organization through growth, transformation, or change.
A history of pioneering AI-enabled marketing workflows, measurement, or content at scale.

Responsibilities

Set global marketing vision, strategy, and priorities in alignment with company strategy and revenue goals, with accountability for pipeline and ROI.
Reimagine and accelerate demand generation by building a modern, data-driven engine that efficiently converts awareness into qualified pipeline and revenue.
Design and run ROI-driven integrated campaigns connecting brand, product, digital, and sales motions across the buyer journey and buying committee.
Elevate field and corporate marketing, including events, executive engagement, regional programs, brand, and communications, to drive measurable commercial impact.
Strengthen OneTrust’s market narrative and category position, including awareness of the AI-Ready Governance Platform among enterprise buyers.
Partner with the CRO, Sales, and go-to-market leaders on target audiences, accounts, and markets, and co-own pipeline goals, handoffs, enablement, and feedback loops.
Partner with Product and business leaders to translate market, customer, and competitive insights into positioning, launches, thought leadership, and customer proof.
Modernize marketing operations, data, and technology by building a martech and AI-enabled foundation that improves attribution, speed, personalization, and productivity.
Establish goals and measurement that balance brand and category outcomes with demand, pipeline, conversion, and investment effectiveness; use data-informed tradeoffs to reallocate budget.
Lead, develop, and align the marketing leadership team across brand, corporate, product marketing, growth and demand generation, digital, field and partner marketing, customer marketing, and marketing operations.
Represent Marketing as a strategic partner to the executive team and help the organization navigate change with clarity, judgment, and focus on shared outcomes.