Product Marketing Manager - US Remote

Eleos Health

12h•$130,000 - $150,000•Remote

About The Position

Eleos Health is building an AI-powered system of action for community-based care, helping behavioral health, hospice, home health, and other care teams reduce administrative burden and take action proactively. The Product Marketing Manager or Senior Product Marketing Manager will join the Marketing team and report to the Director of Product Marketing. This role brings new products to market and partners closely with Product to scale launches across behavioral health, SUD, and care at home. It owns voice of customer, segmentation, positioning, messaging, launch strategy, and customer communications, translating market insights into value stories that drive adoption and expansion. The position is remote within the U.S. The successful candidate is comfortable conducting customer interviews and developing launch plans, and can translate complex products into compelling stories for clinicians, operations leaders, and executives. They are curious about community-based care, effective across teams, and able to build structure while working in a fast-moving startup environment. The role offers the opportunity to shape how technology improves the effectiveness of therapy and to contribute to a company whose work affects well-being and mental health. The annual base pay range is $130,000–$150,000, with the specific amount determined by factors including job-related knowledge, qualifications, skills, employment history, length of service, and geographic location.

Requirements

5 to 7 years of Product Marketing experience; B2B SaaS or health-tech experience is strongly preferred.
Experience with go-to-market strategy, messaging frameworks, persona development, voice-of-customer research, and product launches.
Demonstrated ability to support growth and adoption in emerging or underpenetrated markets.
Exceptional written and verbal communication skills, including the ability to distill complexity into clear, compelling narratives.
Analytical mindset and experience defining, measuring, and reporting Product Marketing KPIs.
Strong cross-functional collaboration skills and comfort working in a fast-paced, high-growth environment.
Passion for behavioral health or healthcare innovation.

Nice To Haves

Experience in community behavioral health, SUD or addiction treatment, home health, hospice, or care-at-home settings.
Familiarity with healthcare procurement, health systems, payers, or value-based care models.
Experience building ROI calculators, proof-point libraries, or customer reference programs.
Experience with competitive intelligence, win/loss programs, and analyst relations.

Responsibilities

Lead voice-of-customer programs through interviews, surveys, advisory boards, and shadowing sessions; translate insights from clinicians, operations leaders, executives, and payers into product needs, messaging, and go-to-market strategy.
Own market segmentation, TAM/SAM sizing, personas, and competitive intelligence, including battlecards and differentiation strategies to support Sales.
Drive end-to-end launch planning for new products, features, and market expansions; develop positioning, messaging frameworks, and talk tracks for segments and personas, and partner with Revenue and Product on pricing and packaging.
Create launch and sales enablement assets, including one-pagers, feature briefs, FAQs, pitch decks, and sales plays; provide ongoing internal enablement on personas, product updates, and objection handling.
Partner with Customer Success and Marketing on customer communications, including release notes, newsletters, in-app messaging, webinars, and help center content; track adoption and engagement metrics to refine messaging.
Build and manage a central proof-point library of ROI metrics, case studies, benchmarks, and customer quotes, working with Customer Success, RevOps, and Content Marketing to quantify outcomes and develop thought leadership.

Benefits

Competitive health and well-being benefits, mental healthcare support, and life and AD&D insurance.
Significant equity.
401(k) plans matched to 4% and a company-sponsored retirement plan.
Global business travel insurance for employees and dependents traveling with them.
Domestic conference budget and annual learning and development stipend.
Remote work stipend.
Generous PTO, additional mental health days, and paid time off to recharge and care for personal and family needs.
Fertility treatment and family planning coverage.
Employee resource groups and team-driven celebrations and events.
Fully remote work environment.