Product Marketing Manager

Libbey•Toledo, OH

14d

About The Position

The Product Marketing Manager drives solutions, process improvements, and growth plans for assigned product categories and functions. Reporting to the Director of Product, this role manages marketing strategy and business fundamentals for its scope, delivering analysis and recommendations to guide strategy, address opportunities, and drive change and growth. The role owns category strategy and planning, product portfolio and assortment management, commercial sales support, business reporting, and product development vision and execution. It develops category roadmaps and manages new products from ideation through production and launch, working with cross-functional teams to optimize customer fit, sales, revenue, and margin. It also supports product marketing go-to-market handoffs, trade events, customer meetings, and new-product performance analysis. The position requires 10% travel.

Requirements

Bachelor’s degree in business administration, marketing, finance, engineering, or a related field.
At least 6 years of experience in marketing, sales, category marketing, finance, or category work.
Experience measuring marketing effectiveness.
Experience managing cross-functional initiatives.
Strong communication and analytical skills, including the ability to tailor communications to varied internal and external audiences.
Ability to apply strategic thinking to business situations.
Ability to understand and synthesize financial, analytical, and insight-based information to drive action.
Demonstrated ability to work independently, meet project objectives and deadlines, and manage multiple tasks simultaneously.
Willingness to travel 10%.

Nice To Haves

MBA.
Direct management of marketing professionals.
Retail, food, or B2B product experience.
Tabletop product experience, including glassware, dinnerware, flatware, or serveware.

Responsibilities

Develop and execute end-to-end category strategies and plans to grow revenue and margin in alignment with business objectives.
Gather and share knowledge of product-family, customer, industry, and end-user or consumer trends to inform decisions.
Develop and manage category strategies, annual operating plans, and strategic long-range plans.
Analyze business opportunities and recommend actions.
Manage product lifecycle analysis, and contribute to excess and obsolete mitigation, slow-moving inventory management, and SKU rationalization.
Collaborate on incoming product assortments and support portfolio health through demand planning and forecasting, quality solutions, packaging enhancements, and other product needs.
Manage market position, brand architecture, and brand positioning for assigned categories.
Configure projects and opportunities as needed, manage cross-channel product conflict, and create or optimize product training.
Identify and implement marketing tactics such as collateral, website content, and trade show activations to support category sales strategies.
Provide inputs to commercial monthly operating reviews and other business reporting; lead quarterly category reviews and recommend responses to business results.
Conduct competitive assessments to inform assortment and growth strategy.
Develop short- and long-term category roadmaps, including new product concepts, products, product lines, and line extensions.
Evaluate and prioritize product concepts with cross-functional teams to align with growth objectives, customer needs, and portfolio plans.
Attend industry events to stay informed about competitors, markets, and tabletop trends, and identify products and sourcing opportunities.
Manage product development from ideation and concept creation through design, sample development, production, and on-time delivery.
Own and drive the stage-gate process to support timely new-product market launches.
Ensure launches meet portfolio and financial KPIs, deliver quality, and meet customer expectations; develop compelling product selling stories.
Partner with sourcing to deliver production-friendly, on-trend designs across materials while optimizing price, margin, and sales.
Collaborate on new-product pricing, configurations, and packaging, and forecast revenue and margin performance.
Manage activities and timelines for new-product launches, marketing collateral, and customer-specific executions.
Provide commercialization handoff information needed for go-to-market execution.
Support new-product launches at foodservice and retail trade events and customer meetings as needed.
Analyze and report new-product revenue and performance analytics.
Perform additional tasks aligned with the company’s vision and strategic goals.