Product Marketing Manager

Wellio

14d • Hybrid

About The Position

Wellio is hiring its first Product Marketing Manager to connect the capabilities being built by its Product team with the needs and experiences of schools. The role will establish product marketing at Wellio, turning product releases into launches that earn attention and adoption, helping current customers discover more of the platform, and equipping Sales and Customer Success with effective messaging, evidence, and materials. The position also contributes to Wellio's positioning, pricing, and packaging as the company develops its Wellbeing Management System.

This is a strategic, hands-on role with ownership of product launches, customer communications and adoption, sales enablement, positioning and messaging, and pricing and packaging work. The Product Marketing Manager will collaborate with the Head of Marketing, founders, and leaders across Product, Sales, and Customer Success, bringing customer insight into business decisions. The work supports schools in Australia, the UK, and other international markets.

The role is based in Sydney or Melbourne and requires two days a week in the office. Wellio describes itself as a fast-growing company serving more than 1,000 schools, 25,000 teachers, and 210,000 students across 25 countries.

Requirements

• At least 4 years of experience in product marketing or a closely related B2B SaaS role.
• Hands-on experience in positioning, go-to-market, and sales enablement.
• Commercial understanding of how product marketing contributes to growth.
• Ability to uncover buyer needs and use research and feedback to inform decisions.
• Excellent communication skills, including simplifying complex products, writing effective copy, and creating persuasive presentations and videos.
• A hands-on approach and willingness to create and ship work directly.
• Ability to work effectively with Sales and Product and turn product capabilities into compelling reasons to buy.
• Resourcefulness, sound prioritisation, and ability to use modern tools to deliver quality work.
• Based in Sydney or Melbourne and able to work in the office two days per week.
• Curiosity, good judgment, and willingness to learn.

Nice To Haves

• Experience in EdTech.
• Experience in multi-market marketing.
• Experience contributing to pricing or packaging decisions.

Responsibilities

• Partner with Product to understand upcoming work, prioritise releases, and develop go-to-market plans.
• Own launch messaging, campaigns, and assets, including customer emails, landing pages, product walkthroughs, and in-product communications.
• Establish a rhythm for informing Sales, Customer Success, and Marketing about current and upcoming releases and their value.
• Measure launch performance through customer adoption and commercial outcomes.
• Own customer product communications, including newsletters, feature announcements, and lifecycle campaigns using Customer.io.
• Use product and customer data with Product and Customer Success to improve onboarding, activation, and ongoing adoption, contributing to gross and net revenue retention.
• Develop case studies, testimonials, videos, and other proof points from customer outcomes and independent research.
• Create sales materials such as pitch decks, event presentations, product demo videos, one-pagers, competitive battlecards, objection-handling resources, and email templates tailored to different markets.
• Develop product updates and sales materials to re-engage schools that previously declined Wellio.
• Train sales teams on new capabilities, participate in sales conversations, and use win/loss insights to improve messaging and materials.
• Interview customers, prospects, and schools that were lost to understand buying motivations, barriers, and perceived value.
• Develop positioning, messaging, and value propositions for Wellio and its Wellbeing Management System, tailored to school roles, primary and secondary education, and international markets.
• Research competitors, free alternatives, and existing school approaches to sharpen differentiation and support Sales.
• Work with leadership, Product, and Sales to evolve pricing and packaging across markets.
• Research customer needs, willingness to pay, and competitor offerings to identify opportunities to improve conversion, retention, and expansion.
• Develop and evaluate pricing and packaging recommendations using customer research, commercial data, and competitor insights, and help Sales and Customer Success communicate changes.

Benefits

• Opportunity to build the product marketing function from the ground up as its first Product Marketing Manager.
• Opportunity to grow with a rapidly expanding company and contribute to its development.
• Work that supports schools in Australia, the UK, and international markets.
• Work alongside experienced marketing, product, and sales leaders and closely involved founders.
• A global team that values transparency, flexibility, strong relationships, high standards, and low ego.
• Global team gatherings, including in London and Bangkok.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed