Senior Product Marketing Manager

TP-Link Systems Inc. • Irvine, CA

14d • $110,000 - $165,000

About The Position

The Senior Product Marketing Manager, Robot Vacuums, owns the go-to-market strategy, positioning, and content execution for TP-Link’s robot vacuum portfolio within the Smart Home division. Reporting to the Director of Product Marketing – Smart Home, this category-focused role combines brand building, strategic ownership, consumer insight, and creative execution. The manager turns technical product capabilities into compelling consumer stories and contributes to growing TP-Link’s share in the robot vacuum market.

The role leads positioning, messaging, naming, launch planning, and product content across the portfolio, coordinating with product management, sales, creative teams, agencies, retail partners, and digital and social teams. It also uses consumer and competitive insights to inform marketing recommendations and product feature prioritization, while managing marketing activity across retail, e-commerce, paid, social, PR, SEO, email, and influencer channels.

Requirements

• At least 8 years of product marketing experience in consumer electronics, smart home, or IoT technology industries.
• Demonstrated ability to write compelling consumer copy, including web copy, product descriptions, and campaign concepts.
• Proven ability to translate complex technical features into clear, benefit-driven, moments-based consumer language.
• Strong understanding of market insights and user research and their use in improving product launches.
• Experience owning or significantly contributing to launch planning and go-to-market execution from brief to live.
• Strong understanding of Amazon marketing, A+ content, retail content strategy, and e-commerce channel management.
• Experience managing agencies.
• Proven success leading cross-functional marketing initiatives from concept to execution.
• Deep understanding of consumer behavior, market trends, and competitive dynamics in the robot vacuum and connected home space.
• Bachelor’s degree in Marketing, Business, or a related field.
• No visa sponsorship is available.

Nice To Haves

• Direct product marketing experience in the robot vacuum category, including at SharkNinja, Ecovac, Eufy, Roborock, Wyze, Dreame, or a comparable brand.
• Deep knowledge of robot vacuum technology, including LiDAR versus camera navigation, suction Pa ratings, self-empty base systems, mopping systems, obstacle avoidance, and smart home integrations.
• Ability to generate breakthrough marketing ideas with measurable business impact, including differentiated campaign concepts, strong naming instincts, and a distinct creative point of view.
• Understanding of the Matter smart home standard and its impact on product positioning and consumer messaging.
• Experience managing Amazon Sponsored Products campaigns, A+ content, and Brand Store optimization.
• Experience working with a global brand.
• Experience managing digital marketing, retail, and e-commerce programs.
• MBA.

Responsibilities

• Own positioning and messaging architecture for the full robot vacuum portfolio, including entry-level, self-empty, and mop-combo products.
• Develop consumer-focused, moments-based copy and translate technical specifications into clear, differentiated benefits.
• Build and maintain naming frameworks and messaging hierarchies for retail, digital, social, and in-box materials.
• Align robot vacuum messaging with the broader Smart Home brand narrative and Tapo brand architecture in partnership with the Director of Product Marketing.
• Lead go-to-market planning for robot vacuum launches, coordinating with product management, sales, and creative teams.
• Build launch frameworks covering messaging, creative direction, media strategy, retail assets, and Amazon listing optimization.
• Develop retail, web, and packaging assets to differentiate TP-Link products in the robot vacuum market.
• Coordinate with retail partners, including Amazon, Best Buy, Walmart, Costco, and Target, on content, promotional windows, and sell-in materials.
• Lead creation of product content, including web copy, product detail pages, Amazon A+ content, retail assets, setup and explainer videos, and social-ready creative.
• Brief and manage creative partners, agencies, and in-house teams producing video and visual assets.
• Ensure content reflects customer perspectives and communicates differentiated value across e-commerce search, organic search, retail, and social touchpoints.
• Generate campaign concepts, hero moments, and product storytelling that differentiate TP-Link from competitors.
• Collaborate with Product Management to influence feature prioritization using consumer insights, market trends, and competitive research, particularly for AI navigation, smart home integration, and Matter compatibility.
• Develop marketing strategies to increase category presence and consumer engagement across the full funnel.
• Execute awareness and conversion campaigns across digital, paid, retail, and social channels.
• Use analytics and consumer data to optimize the customer journey and conversion rates.
• Create and manage programs to deepen customer engagement throughout the product lifecycle, including Tapo Care subscription acquisition and retention.
• Monitor the competitive landscape, including pricing, product roadmaps, messaging strategies, and market share trends.
• Track consumer sentiment, product reviews, and community feedback to identify messaging gaps, product pain points, and differentiation opportunities.
• Translate competitive intelligence into actionable positioning recommendations.
• Partner with Digital and Social teams on community presence across social platforms, forums, and review channels.
• Support influencer marketing, creator programs, and ambassador initiatives.
• Monitor community sentiment and insights to improve messaging and campaigns.
• Coordinate with PR, digital, and influencer channels to promote launches and sustain visibility.
• Own Amazon product listing strategy, including titles, bullet points, A+ content, backend keywords, and Brand Store architecture.
• Manage SEO strategy for robot vacuum pages on tplink.com and tapo.com, maintaining discoverable, conversion-optimized, current product pages.
• Coordinate email (EDM), SEO, and influencer campaigns supporting product promotion and brand growth.

Benefits

• Fully paid medical, dental, and vision insurance; dependent coverage is partial.
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including a free gym membership.
• Quarterly team-building events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior