Sr. Product Marketing Manager, Government
About The Position
The Senior Product Marketing Manager for the Public Sector will own how Chainalysis presents its products and capabilities to government buyers. The role shapes intelligence, data, products, AI capabilities, and services into differentiated customer stories connected to public-sector workflows, urgent problems, and mission outcomes. It translates complex capabilities and market needs into clear positioning, persuasive narratives, and practical materials for sellers and customers. The position works closely with Product, R&D, Sales, Marketing & Communications, subject-matter experts, and GTM Solutions & Readiness teams. It develops public-sector positioning, messaging, competitive intelligence, industry solutions, use cases, sales plays, and go-to-market plans for launches and commercial offerings. It also creates customer-facing value narratives for pricing, packaging, and usage-based models, and incorporates customer, field, partner, and competitive insights into repeatable narratives and enablement. Chainalysis expects employees to take ownership of AI-generated output, ensure quality, develop AI fluency, experiment with available tools and workflows, and collaborate to improve how work gets done. The company describes itself as a blockchain data platform that uses blockchain data and AI to help organizations investigate illicit activity, manage risk exposure, and develop market solutions. Its mission is to build trust in blockchains. Chainalysis says it values diversity of experience and thought and invites applicants to request disability-related interview accommodations.
Requirements
- 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.
- Experience marketing to public-sector customers across law enforcement, intelligence, regulatory, or tax functions.
- Demonstrated ability to build positioning and messaging that changes how customers and sellers understand a problem.
- Exceptional writing and editorial judgment, including the ability to create concise headlines, persuasive narratives, practical sales content, and executive-level messaging.
- Strong understanding of public-sector buying journeys, decision-making processes, and mission-oriented sales motions.
- Ability to connect technical capabilities to mission and operational value for executive buyers and hands-on users.
- Collaborative, self-starting approach and ability to independently advance ambiguous, multi-stakeholder work across R&D, Sales, technical and revenue teams, and senior leaders.
Nice To Haves
- Experience with blockchain, digital assets, or crypto-native financial infrastructure.
- Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
- Familiarity with consumption- or usage-based pricing and packaging.
- Familiarity with investigative, intelligence, national-security, regulatory, or tax use cases for intelligence and technology, and policy developments shaping digital-asset markets.
Responsibilities
- Define and evolve the public-sector value narrative, including what Chainalysis enables, why it matters, and how it is differentiated.
- Build messaging for public-sector buyer and user personas, including agency leaders, investigators, intelligence analysts, regulators, and tax specialists.
- Create narratives, proof points, and strategic assets that help sellers communicate differentiated value.
- Own public-sector competitive intelligence and translate market changes into offensive and defensive positioning for deal teams.
- Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into industry solutions, use cases, and sales plays.
- Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
- Develop customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value, and mission impact.
- Bring a customer perspective to product and market decisions by explaining how capabilities advance customer missions.
- Produce strategic content for government opportunities, including first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.
- Partner with Product, Product Marketing, GTM, and Enablement teams to scale effective narratives into field tools and enablement.
- Use customer, field, partner, and competitive insights to sharpen positioning, create credible stories, and develop repeatable use cases.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
