Sr. Product Marketing Manager

Farmers Insurance

1d•$108,375 - $205,750

About The Position

The Sr. Manager, Product Marketing leads the digital customer experience strategy for Farmers' product solutions. The position partners with enterprise stakeholders to define product strategies, enhance customer experiences, and drive digital innovation. It connects business, marketing, product, and technology teams to identify customer engagement opportunities, optimize digital experiences, and bring new solutions to market. The role requires strategic thinking, comfort navigating ambiguity, stakeholder influence, business-case development, and leadership of initiatives from concept through execution. A key focus is evaluating emerging technologies and digital capabilities that can transform customer experience while supporting short- and long-term business objectives. The role shapes Farmers' digital customer journey and product experience ecosystem, including optimization of the digital quote-and-buy experience. The position develops product roadmaps and measurement frameworks, oversees product development and implementation, and reports on performance to support ongoing improvement. Farmers describes its culture as collaborative, creative, innovative, and results-driven. The work arrangement may be onsite, hybrid, or remote depending on location and eligibility. Employees living within 50 miles of a corporate office work at least three days in the office and up to two days virtually; applicants living farther away may also be considered.

Requirements

Bachelor's degree in Marketing, Business, Communications, Information Systems, Product Management, Digital Strategy, or a related field, or an equivalent combination of education and relevant professional experience.
At least 5 years of progressive experience in Product Marketing, Product Management, Digital Strategy, Customer Experience, Marketing Technology, or related disciplines.
Experience leading digital customer experience initiatives and partnering across business and technology organizations to deliver customer-centric solutions.
Success developing product strategies, business cases, roadmaps, and requirements that drive measurable business outcomes.
Experience leading complex cross-functional programs and influencing stakeholders across matrixed organizations without direct authority.
Ability to translate customer insights, business needs, and market opportunities into product enhancements and customer experience improvements.
Experience evaluating, implementing, or supporting emerging technology solutions, such as AI, automation, personalization, digital platforms, or other customer experience capabilities.
Ability to define success metrics, analyze performance data, and use insights to improve customer engagement, digital adoption, and business performance.
Strong executive presence and ability to communicate effectively at all organizational levels.
Ability to navigate ambiguity, establish priorities, and drive initiatives from concept through implementation.
Strength in stakeholder management, organizational influence, and building alignment across diverse teams.
Strategic, customer-centric approach with an interest in innovation, continuous improvement, and measurable business impact.

Nice To Haves

Master's degree, such as an MBA or a related discipline.
Experience in insurance, financial services, banking, or another highly regulated industry.
Experience supporting digital quote, purchase, enrollment, self-service, or customer acquisition platforms.
Knowledge of Agile methodologies, user story development, backlog prioritization, and digital product delivery practices.

Responsibilities

Lead the vision, strategy, and application of digital product solutions, including the use of AI, AR/VR, connected devices, and evolving product development methodologies.
Identify, evaluate, and scope enterprise opportunities, and develop and deliver prototypes, proofs of concept, and minimum viable products.
Lead customer experience transformation initiatives, coordinate cross-functional teams, prioritize product backlogs, and deliver solutions aligned with customer experience standards and business objectives.
Promote a test-and-learn culture through experimentation and continuous improvement.
Present strategic recommendations to executive leadership, facilitate decisions, and build alignment across stakeholders.
Gather business requirements and develop use cases, customer journeys, and user stories with enterprise stakeholders.
Partner with Technology, Operations, and business teams to develop, manage, and execute product roadmaps.
Connect business objectives with technology solutions and ensure tools, processes, and methodologies support Marketing and Customer Strategy goals.
Lead product development and implementation, including strategy, requirements, prototyping, testing, training, communications, support planning, and deployment.
Monitor innovation trends in insurance and adjacent industries and identify opportunities to improve digital experiences and competitive advantage.
Develop competitive analyses and benchmarks, quantify potential benefits, and support investment decisions.
Assess emerging technologies and use customer, market, and performance data to identify innovation and customer experience optimization opportunities.
Recommend and prioritize product investments and roadmap initiatives aligned with Customer Strategy, Marketing, and enterprise priorities.
Conduct competitive landscape assessments to inform product strategy, customer experience improvements, and go-to-market planning.
Establish measurement frameworks, success metrics, and reporting requirements to evaluate effectiveness and manage ongoing performance.
Analyze and report digital experience, product, and marketing performance metrics, providing actionable insights and recommendations.
Build strong partnerships across Marketing, Product, Technology, Underwriting, Operations, and Sales.
Lead optimization of Farmers' digital quote-and-buy experience to improve customer outcomes, digital production, and the end-to-end customer journey.
Develop and execute a prioritized roadmap that improves customer engagement, conversion, customer satisfaction, and business performance.
Drive cross-functional initiatives from concept through implementation and deliver measurable business value.