Product Marketing Manager

Augeo Affinity Marketing, Inc. • Saint Paul, MN

14d • Remote

About The Position

Augeo is seeking a Product Marketer to serve as the interface between Product and Sales, reporting to the VP, Marketing and partnering closely with Applied AI and go-to-market leadership. The role connects platform capabilities to revenue opportunities by translating technical releases into compelling sales narratives, equipping sellers with effective tools and messaging, and building repeatable processes that align product innovation with commercial execution. It owns the lifecycle from product release through sales adoption and customer impact.

The role also leads product launch execution across Product, Engineering, Sales, and Growth Marketing; demonstrates the platform to clients and prospects; monitors competitors; and channels market feedback to Product. It uses AI tools and workflows to accelerate content creation and enablement delivery. The position is remote-friendly; candidates located near St. Paul, NYC, or Rochester are required to work from the office a few days per week.

Requirements

• 5–8 years of product marketing experience, with a track record in B2B SaaS, platform, or enterprise technology environments.
• Demonstrated experience shipping product launches that moved pipeline.
• Proven ability to translate technical product capabilities into sales-ready messaging and enablement.
• Understanding of enterprise deal cycles and the tools sellers need to close deals.
• Hands-on experience with LLMs such as Claude, ChatGPT, or Grok, prompt engineering, and AI-assisted workflows for content creation, competitive research, or sales enablement.
• Experience owning cross-functional product launches from positioning through sales adoption, including commercial handoff.
• Ability to lead live demos for clients and prospects at different levels, respond to questions, and connect product capabilities to business outcomes.
• Exceptional communication skills, including the ability to explain complex platform capabilities in concise pitches and executive briefings.
• Comfort building structure and processes from scratch in an ambiguous, transforming organization.

Nice To Haves

• Experience in loyalty, engagement, advertising, rewards, or media technology.
• Ability to engage credibly with product and engineering teams about platform architecture, APIs, and data models; coding is not required.
• Experience building and maintaining competitive intelligence programs in fast-moving technology markets.

Responsibilities

• Convert product roadmaps, releases, feature updates, and platform capabilities into clear, actionable sales messaging and enterprise-buyer value propositions.
• Build and maintain sales enablement resources, including battle cards, feature briefs, competitive positioning, demo scripts, and objection-handling guides.
• Lead platform demos for clients and prospects, tailoring them to buyer priorities and keeping demo environments and storylines current.
• Coordinate go-to-market execution for product launches across Product, Engineering, Sales, and Growth Marketing, including audience, messaging, distribution, PR, and analyst updates.
• Monitor competitors in loyalty, engagement, and AI-driven experience platforms and develop positioning frameworks that differentiate Augeo.
• Aggregate field insights, win/loss patterns, and customer objections and share them with Product to inform roadmap priorities and feature refinement.
• Use AI tools and workflows to accelerate content creation, automate enablement delivery, and scale processes for a rapid release cadence.
• Build relationships with Product and Sales leadership, audit existing enablement materials, and identify high-impact gaps.
• Create a product launch playbook template, execute a feature launch, and establish a repeatable enablement delivery cadence.
• Develop a point of view on market response and guide product narratives based on what resonates with customers.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical, dental, and vision benefits.
• 401(k) with company match.
• Direct exposure to senior leadership and the opportunity to help shape the future of a global leader.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed