Senior Product Marketing Manager
About The Position
Modern Health is a mental health benefits platform that provides employees access to one-on-one, group, and self-serve digital resources for emotional, professional, social, financial, and physical well-being. The company is a fully remote workforce and emphasizes empathy, accountability, collaboration, innovation, and action. US-based team members outside the Pacific time zone are expected to work at least six hours between 8 a.m. and 5 p.m. Pacific time each workday. The Senior Product Marketing Manager is a high-ownership individual contributor responsible for helping Modern Health win, retain, and grow business by shaping product positioning and go-to-market execution. The role develops differentiated messaging and go-to-market strategies based on customer, market, and competitive insight, and aligns cross-functional teams to build awareness and drive adoption. It has meaningful visibility across the company and with leadership. The role partners with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership. Success includes establishing clearer audience messaging, delivering coordinated product and positioning rollouts, bringing integrated campaigns to market, refreshing sales enablement materials, and serving as a trusted partner who turns direction and market insight into coordinated execution.
Requirements
- At least 5 years of progressive product marketing experience with increasing scope and ownership in healthcare or employee benefits.
- Experience owning core product marketing work across positioning, messaging, writing, go-to-market execution, campaigns, and sales enablement.
- Ability to make complex products and ideas clear and compelling, and to carry work from strategy and brief through assets, plans, and follow-through.
- Strong organization and judgment, with ability to lead cross-functional work, influence without authority, balance multiple priorities, and keep the most important work moving.
- AI proficiency and thoughtful use of AI tools for research, messaging, and marketing workflows, with judgment to validate outputs and identify where human review matters.
- Applicants must maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations.
Nice To Haves
- Bachelor’s degree or equivalent practical experience; equivalent experience will be considered.
- Strategic, hands-on product marketing approach, including clarifying complex narratives, developing briefs and rollout plans, coordinating teams, and improving work based on use and feedback.
Responsibilities
- Use customer, market, and competitive insight to shape positioning and develop clear, audience-specific narratives and practical messaging across the buyer and member journey.
- Develop and deliver go-to-market plans for product launches, feature enhancements, positioning updates, and other initiatives; align teams on readiness, milestones, communications, enablement, assets, and success measures, then refine plans using performance and field feedback.
- Partner with Demand Generation, Brand, Content, Events, and Client Marketing to develop integrated campaigns with defined audiences, messages, channel plans, and desired actions; use results and feedback to improve campaigns.
- Create and refresh sales enablement and competitive tools, including pitch content, talk tracks, battlecards, objection handling, and RFP support; deliver enablement for sales and customer-facing teams.
- Partner with Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions, align priorities, make tradeoffs explicit, and keep high-impact work moving.
- Use AI tools thoughtfully to accelerate research, sharpen messaging, and improve marketing workflows, validating outputs and applying human review where needed.
Benefits
- Medical, dental, vision, disability, and life insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous time off
- Company-wide Collective Pause Days
- Parental leave policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
- Professional Development Stipend
- 401k
- Financial Planning Benefit through Origin
- Annual Wellness Stipend
- Annual work from home stipend
- Virtual community events, including active ERGs, holiday-themed activities, and team-building events
- Monthly cell phone reimbursement
- Equity program for full-time employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
