Product Marketing Manager

AlertMedia • Austin, TX

13d • Hybrid

About The Position

AlertMedia is seeking a Product Marketing Manager to lead go-to-market strategy, competitive differentiation, and revenue growth across its product portfolio. The role focuses on improving the commercial performance of established products, finding growth opportunities, and translating customer and market insights into effective go-to-market strategies. The manager will work closely with Product, Sales, Customer Success, Demand Generation, and Content teams to strengthen positioning, sales effectiveness, product adoption, and revenue. The role owns initiatives from strategy through execution and emphasizes analytical rigor, accountability, practical problem-solving, and measurable business results.

The successful candidate is an analytical, commercially minded product marketer who connects customer needs, product capabilities, and market opportunities to business growth. They balance strategic planning with hands-on execution, take initiative, bring structure to complex projects, and collaborate effectively across teams. They are curious about AI and emerging technologies and use them to improve the efficiency and effectiveness of product marketing work.

This position requires being located in the Austin metro area and working in a hybrid model. AlertMedia describes itself as a high-growth, private-equity-backed SaaS company with more than 4,000 clients and a global presence. The company’s mission is to save lives and minimize loss through timely communications when emergencies threaten personal safety or business continuity.

Requirements

• At least 3 years of B2B product marketing experience, preferably in enterprise SaaS, with demonstrated success developing and executing go-to-market strategies.
• Strong commercial acumen and analytical skills, including experience using CRM data, pipeline reporting, competitive insights, and performance metrics to inform decisions.
• Demonstrated ability to develop product positioning, differentiated messaging, sales enablement, and go-to-market programs that contribute to measurable business outcomes.
• Proactive, entrepreneurial approach and ability to own projects independently, navigate ambiguity, solve problems, and drive initiatives through execution.
• Strong cross-functional collaboration and project leadership skills, including aligning stakeholders, managing competing priorities, and influencing without direct authority.
• Excellent written and verbal communication skills, including the ability to simplify complex concepts and present clear, actionable recommendations.
• Hands-on experience using AI tools to improve productivity, accelerate research, develop content, or streamline workflows, and curiosity to experiment and learn.
• Resourcefulness, results orientation, and comfort balancing strategic thinking with hands-on execution in a fast-paced environment.
• Must be located in the Austin metro area and comfortable with a hybrid work model.

Nice To Haves

• Experience driving go-to-market growth for established B2B SaaS products, including customer acquisition, expansion, or adoption initiatives.
• Familiarity with Salesforce, Seismic, marketing automation platforms, and product analytics tools.
• Experience in security, emergency management, business continuity, or adjacent enterprise software markets.
• Experience at a growth-stage company building scalable processes and repeatable go-to-market motions.

Responsibilities

• Own product positioning, messaging, and go-to-market strategies for assigned products, communicating customer value and competitive differentiation.
• Assess market opportunities, buyer needs, product performance, and commercial data to identify growth opportunities and create focused go-to-market plans.
• Partner with Product to inform roadmap priorities, support product launches, and position new capabilities for market adoption.
• Analyze pipeline performance, conversion rates, win/loss trends, and customer insights to identify ways to improve revenue performance.
• Partner with Sales and Revenue Enablement to create sales narratives, competitive strategies, enablement tools, and programs that improve sales effectiveness.
• Collaborate with Demand Generation and Content teams on targeted campaigns and programs supporting acquisition, expansion, and revenue goals.
• Develop expertise in customer needs, buying behaviors, use cases, and competitive dynamics to inform positioning and go-to-market decisions.
• Engage with customers, prospects, and customer-facing teams to uncover insights, validate value propositions, and identify growth opportunities.
• Translate customer feedback, competitive intelligence, and market trends into actionable recommendations for Product, Sales, and Marketing.
• Lead cross-functional go-to-market initiatives, align stakeholders, manage priorities, and drive projects from planning through execution.
• Define success metrics, track performance, and optimize strategies to improve product adoption, pipeline, conversion, and revenue impact.
• Communicate insights, recommendations, progress, and results clearly to stakeholders and leadership, connecting marketing activities to business outcomes.
• Use AI tools for market research, competitive analysis, messaging, content creation, and go-to-market execution.
• Experiment with AI-powered workflows and automation to improve productivity, quality, and scalability of product marketing activities.
• Share new approaches and contribute to more effective ways of working across the team.

Benefits

• Competitive base salary and company-wide bonus program.
• Generous and flexible time off and parental leave policies.
• Medical, dental, vision, and life insurance fully paid for employees.
• 401(k) with company match.
• Rewards and incentives.
• Community service opportunities.
• Access to a downtown Austin office with 360-degree views, a high-tech building gym, and nearby running trails.
• Career development opportunities through the Learning & Development team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed