About The Position

VAST Data is seeking a Product Marketing Manager to lead marketing strategy for high-performance computing (HPC) customers. The role shapes positioning, messaging, and go-to-market strategy for this customer segment, working with cross-functional teams to ensure product solutions meet market needs and customer expectations. The position contributes to thought leadership and product and solution launches, and creates content for VAST’s field organization and partners to help drive opportunities. The successful candidate is customer-focused, action-oriented, and willing to learn in a fast-paced environment. The Product Marketing Manager develops content, evangelizes product and solution value, leads go-to-market initiatives, builds product narratives and outbound messaging, develops customer stories and testimonials, conducts customer research, and defines and monitors performance KPIs. The role requires collaboration across marketing and sales and communication with both technical and business audiences. Travel may be required for industry conferences, customer visits, team offsites, and partner and sales meetings.

Requirements

  • At least 5 years of product marketing, solution marketing, or similar experience; experience with Big Data and/or HPC solutions is preferred.
  • Fluency in industry trends, terminology, concepts, and technologies related to HPC workloads.
  • Working knowledge of key market trends in AI/ML and related emerging technologies, and the ability to tailor value propositions and content to relevant customer values and concerns.
  • Excellent written and oral communication and presentation skills, including the ability to create and deliver effective presentations.
  • Ability to build end-to-end plans and manage execution across cross-functional teams.
  • Collaborative approach and ability to build relationships with key stakeholders.
  • Experience defining and executing marketing programs and campaigns.
  • Ability to understand and communicate with technical and business audiences.
  • Ability to travel for industry conferences, customer visits, team offsites, and partner and sales meetings.

Nice To Haves

  • Bachelor's degree in Computer Science, Business, Marketing, or a related discipline.
  • At least 5 years of experience in software subscription or SaaS sales/marketing to Enterprise or Service Provider customers.
  • MBA preferred, but not required.

Responsibilities

  • Own the development of product documentation, videos, webinars, presentations, FAQs, sales sheets, blog posts, and other compelling content.
  • Evangelize product and solution value propositions with key customers and partners.
  • Orchestrate and provide leadership for go-to-market initiatives across the marketing and sales teams to drive effective campaigns.
  • Build product narratives and outbound messaging, partnering with copywriters to develop the messaging.
  • Cultivate, define, and own customer stories and value testimonials.
  • Conduct customer research to deepen understanding of the user base and how to reach the target audience.
  • Define target KPIs and monitor, analyze, and report performance against them.
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