Product Marketing Engineer - Performance Marketing

Intel•Folsom, CA

3d•Onsite

About The Position

Intel’s Performance Marketing Lab team is seeking a self-driven, high-energy Product Marketing Engineer to help shape the strategy and success of Intel client products. The role connects market needs, engineering innovation, and performance data, and influences product decisions and cross-functional execution. The successful candidate will build deep knowledge of products, markets, and customers; influence stakeholders; simplify complex problems; and drive decisions with measurable business impact. The PME is expected to become a go-to resource for lab execution and technical marketing plans, using strong analytical, writing, and presentation skills. The role is part of Intel’s Client Computing Group Marketing team, which develops and delivers technology solutions and product marketing strategies that connect customer and partner needs with Intel products. The position contributes to product adoption, sales performance, and customer satisfaction by evaluating competitive offerings, defining product benefits, developing technical marketing strategies and messaging, and supporting product launches.

Requirements

Bachelor’s degree in a relevant field and 0–1 years of hands-on experience in product marketing, competitive analysis, or technical marketing; experience may be demonstrated through internships, academic projects, coursework, or hands-on training; alternatively, a master’s degree in a relevant field with no prior professional experience.
Working knowledge of marketing principles, including competitive analysis and product positioning.
Proficiency in marketing and analysis tools such as Excel, PowerPoint, or equivalent applications.

Nice To Haves

Bachelor’s or master’s degree in computer science, electrical engineering, or a related field.
Strong communication and collaboration skills to convey technical concepts to diverse audiences.
Ability to manage multiple priorities and drive cross-team execution in a fast-paced environment.
Interest in learning and growth, with a proactive approach to solving challenges.

Responsibilities

Conduct market research and competitive analysis to evaluate product features, performance metrics, and end-user benefits.
Create technical marketing materials, specification documents, data reports, and technical narratives.
Collaborate with engineering, sales, and marketing teams to align technical marketing plans with customer and market needs.
Lead product launch efforts and provide post-launch support to promote adoption and customer satisfaction.