Product Marketing Engineer

Texas Instruments • Dallas, TX

3d

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines, and maintains current information about customer requirements for existing and future products. The role identifies, evaluates, and recommends marketing opportunities aligned with product line objectives. The PME drives product opportunities while maintaining profitability, develops differentiated product positioning and messaging, manages marketing activities across new-product lifecycles, and collaborates with customers, sales, applications, and cross-functional teams. Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Requirements

• Bachelor’s degree in electrical engineering, ECE, computer engineering, or a related degree.
• At least 2 years of relevant engineering experience.

Nice To Haves

• Ability to establish strong relationships with key internal and external stakeholders.
• Strong verbal and written communication skills.
• Ability to quickly learn new systems and processes.
• Strong interpersonal, analytical, and problem-solving skills.
• Ability to work in teams and collaborate effectively with people in different functions.
• Ability to take initiative and drive results.
• Strong time-management skills that enable on-time project delivery.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain close relationships with top-tier-one customers and their account managers to understand opportunities.
• Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers.
• Plan, manage, and execute marketing activities throughout the lifecycle of a new product: pre-RTM, at RTM, and post-RTM.
• Review the competitive landscape and build strategies to address gaps.
• Interface with customers and TI field sales and applications teams to support DINs.
• Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
• Collaborate with and communicate product strategies effectively to cross-functional teams, including pricing, campaigns, internet marketing, and launches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level