Product Marketing Engineer

Texas Instruments•Dallas, TX

4d•$93,000 - $139,000

About The Position

The Product Marketing Engineer (PME) develops business plans, marketing strategies, and forecasts for assigned product lines, while maintaining an up-to-date understanding of customer requirements for existing and future products. The PME identifies, evaluates, and recommends marketing opportunities aligned with product line objectives. The role involves growing net revenue while maintaining profitability, building relationships with key customers and account managers, and creating product positioning and messaging that differentiates offerings in the market. The PME plans and executes marketing activities throughout new-product lifecycles, assesses the competitive landscape, supports customer opportunities alongside sales and applications teams, and coordinates product strategies with cross-functional teams. Texas Instruments will not sponsor job applicants for visas or work authorization for this position. TI describes the role as contributing to semiconductor technology and offers comprehensive benefits, including health coverage and wellness programs.

Requirements

Bachelor’s degree in electrical engineering, ECE, computer engineering, or a related degree.
At least 2 years of relevant engineering experience.

Nice To Haves

Ability to establish strong relationships with key internal and external stakeholders.
Strong verbal and written communication skills.
Ability to quickly ramp on new systems and processes.
Demonstrated strong interpersonal, analytical, and problem-solving skills.
Ability to work in teams and collaborate effectively with people in different functions.
Ability to take initiative and drive for results.
Strong time management skills that enable on-time project delivery.

Responsibilities

Drive DINs to DWINs to grow NR while maintaining profitability.
Maintain close relationships with top tier one customers and their account managers to understand opportunities.
Develop product positioning and messaging that differentiates products in the market, including finding adjacent markets and customers.
Plan, manage, and execute marketing activities during the life cycle of a new product: pre-RTM, at RTM, and post-RTM.
Review the competitive landscape and build strategies to address gaps.
Interface with customers and TI field sales/applications to support DINs.
Follow up weekly and monthly on opportunities, including price escalations, customer visits, and sampling activity.
Collaborate and communicate product strategies effectively to cross-functional teams, including price, campaigns, internet marketing, and launch teams.