Physician Liaison Jobs

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Physician Liaison / Healthcare Business Development

FYZICAL LLCSarasota, FL
Onsite

About The Position

FYZICAL Therapy & Balance Centers is seeking a Physician Liaison, also known as a Healthcare Business Development professional, to join their rapidly growing team. This is a field-based role responsible for building and managing referral relationships, provider partnerships, and community connections to drive patient volume within an assigned territory. The ideal candidate will be a disciplined, relationship-driven professional with strategic intent and measurable accountability. This role requires extensive relationship management, territory development, community networking, and healthcare outreach. The Fyzician Liaison will own their territory like a business, developing a strategic growth plan, executing with rigor, tracking performance, and continuously evolving their approach to maximize market share.

Requirements

  • Active licensure as a Physical Therapist or comparable clinical credential (for Track A)
  • Genuine interest in transitioning from patient care into sales, marketing, provider relations, and territory leadership (for Track A)
  • Ability to use clinical knowledge to build immediate credibility with referral partners and provider audiences (for Track A)
  • Motivated to develop competencies in business development, CRM utilization, and performance-driven territory management (for Track A)
  • Comfortable shifting from treatment-based outcomes to market growth accountability (for Track A)
  • Strong understanding of healthcare ecosystems, referral patterns, and provider dynamics (for both tracks)
  • Bachelor’s degree required; Business, Marketing, Healthcare Administration, or a related field preferred (for Track B)
  • 3+ years of healthcare marketing, physician liaison, medical sales, provider relations, healthcare outreach, or medical/device sales experience required (for Track B)
  • Demonstrated track record of building referral networks and delivering measurable volume growth (for Track B)
  • Proficiency with CRM systems and performance tracking tools (for both tracks)
  • Exceptional communication, presentation, and relationship-building skills across a range of audiences.
  • Highly organized, self-directed, and able to manage a territory and activity calendar independently.
  • Comfortable operating in a metrics-driven, performance-oriented environment with clearly defined expectations.
  • Valid driver’s license and reliable transportation; ability to travel extensively within the assigned territory.
  • A professional presence and demeanor that consistently reinforces the FYZICAL brand.
  • Ability to operate successfully in a field-based, provider-facing healthcare growth role.
  • Strong strategic thinking, networking, and healthcare relationship management skills.

Nice To Haves

  • Familiarity with clinic operations, new patient intake, and conversion tracking (for Track A)
  • General business acumen and working understanding of clinic or healthcare operations a plus (for Track B)
  • Experience managing provider-facing territories, referral development, outside healthcare sales, or strategic healthcare partnerships preferred (for Track B)

Responsibilities

  • Develop and manage a strategic territory growth plan aligned with clinic and regional goals.
  • Analyze territory performance data to identify trends, gaps, and opportunities for growth.
  • Collaborate with clinic directors, marketing, and regional leadership to align field activity with operational capacity and growth priorities.
  • Track all outreach activities, referral trends, and outcomes within CRM systems.
  • Build and manage a provider-facing territory strategy focused on long-term referral relationship development and measurable business growth.
  • Build and maintain strong, trust-based referral relationships with various provider types, including PCPs, specialists, surgical groups, ENTs, optometrists, allied health providers, hospital systems, and discharge planners.
  • Expand referral volume by deepening existing partnerships and opening new provider relationships.
  • Develop strategic physician liaison relationships to position FYZICAL as a preferred rehabilitation and therapy partner.
  • Identify and develop non-traditional referral sources such as workers’ compensation case managers, commercial employers, athletic organizations, and senior living communities.
  • Represent FYZICAL at community events, BNI chapters, Chamber of Commerce gatherings, and networking opportunities.
  • Execute consistent in-person field engagement, including daily provider visits, scheduled touchpoints, lunch-and-learns, and follow-ups.
  • Meet and exceed defined KPIs, including visit cadence, new referral source acquisition, referral volume growth, and patient conversion metrics.
  • Maintain a high standard of brand representation and professionalism in all provider interactions.
  • Operate independently within the assigned territory while maintaining strong communication with operational leadership.

Benefits

  • Premium health insurance
  • 100% employer-paid dental coverage
  • 100% employer-paid vision coverage
  • 100% employer-paid life coverage
  • 100% employer-paid LTD coverage
  • 401(k) with company match
  • Generous PTO
  • Paid holidays
  • Career growth opportunities

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