Referring Physician Liaison

CCRM Fertility•Menlo Park, CA

17d•Onsite

About The Position

CCRM is seeking a relationship-driven, results-oriented Referring Physician Liaison to grow its presence in the San Francisco Bay Area. The liaison serves as the primary connection between CCRM and local physicians and healthcare providers, developing referral relationships and increasing awareness of CCRM’s fertility services. The role focuses on OB/GYN practices, women’s health providers, urologists, oncologists, and other referral sources. This is a field-based position requiring 80% or more of working time in the field, including physician office visits, strategic outreach, and educational and networking events throughout the Bay Area. The liaison manages an assigned territory and is accountable for monthly new patient visit and physician referral growth goals. The position requires 20 hours per week, with flexible scheduling.

Requirements

Bachelor’s degree in healthcare, business, communications, or a related field.
At least 2 years of experience in physician outreach, healthcare field sales, or referral development.
Excellent interpersonal skills and a warm, confident, polished presentation style.
Strong organizational abilities and proficiency with CRM tools; Salesforce preferred.
High emotional intelligence and ability to navigate diverse provider personalities and office cultures.
Comfort traveling throughout the San Francisco Bay Area and surrounding area via personal vehicle.

Nice To Haves

Prior experience in fertility, women’s health, or specialty medicine.
Understanding of fertility benefits, such as Progyny and Carrot, and employer commercial insurance plans.
Familiarity with local market trends and demographics, with an analytical and strategic mindset.
Existing relationships with OB/GYNs or provider groups in the San Francisco area.

Responsibilities

Build, strengthen, and expand relationships with referring physicians and healthcare providers throughout the San Francisco Bay Area.
Identify new referral opportunities and grow referral volume from existing physician partnerships.
Conduct strategic outreach through scheduled physician meetings, office visits, and educational engagements.
Maintain an understanding of the local healthcare landscape, referral patterns, and competitive environment.
Manage assigned territory performance and work toward monthly new patient visit and physician referral growth goals.
Develop and execute targeted outreach strategies to increase physician engagement and market growth.
Use Salesforce CRM to track physician interactions, referral opportunities, outreach activities, and account development.
Monitor referral trends and provide regular updates on territory activity, opportunities, and results.
Serve as a primary point of contact and resource for referring providers, supporting consistent communication and a positive referral experience.
Educate physician practices about CCRM’s fertility services, clinical expertise, referral processes, and patient care offerings.
Partner with Reproductive Endocrinologists and local practice leadership to align outreach with clinical services, scheduling availability, and practice priorities.
Gather and communicate provider feedback, market insights, and opportunities to improve referral relationships and coordination.
Plan and execute physician-focused educational events, including lunch-and-learns, networking opportunities, and provider education programs.
Identify opportunities to engage local employers, benefits partners, and community organizations to increase awareness of CCRM’s fertility services.
Represent CCRM at healthcare events, professional meetings, and community initiatives.
Collaborate with clinic leadership, Reproductive Endocrinologists, patient services, and marketing teams on referral development and patient experience.
Communicate provider needs, referral opportunities, and market developments to internal stakeholders.
Partner with the national Physician Liaison team to share market insights, outreach strategies, and best practices.