Physician Liaison

American Oncology Network•Houston, TX

About The Position

The Physician Liaison builds and maintains relationships with physicians, referral sources, hospitals, strategic partners, and community organizations throughout an assigned territory to increase referrals and support the practice’s regional goals. The role conducts routine visits to physician offices and hospitals, supports new physicians in building their practices, and plans and attends educational programs, meetings, dinners, and community events. Working with the Company’s Marketing Department, the Physician Liaison develops and adapts regional marketing plans and collateral, coordinates local sponsorships and advertising, oversees local marketing budgets and campaigns, and represents the Company in community outreach. The position analyzes territory and market data, identifies referral targets and competitive information, maintains contact databases in a CRM, forecasts market trends, and provides reports to leadership and physicians. The role may also participate in onboarding and training new Physician Liaisons after completing the probationary period. The Physician Liaison must follow applicable federal and state regulations and Company policies concerning safety, HIPAA, patient care, patient rights, billing, collections, information technology, and disaster recovery. The position is based at the Oncology Consultants Business Office and involves 26–50% travel, with standard hours Monday through Friday, 8:00 AM–5:00 PM, plus occasional weeknight and weekend events or programs.

Requirements

At least four years of experience in the oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
CRM experience.
Experience working across multiple geographies in a virtual working environment and effectively using technology and communication tools.
Demonstrated ability to build and execute integrated business development plans across a geographic market.
Outstanding communication skills and ability to influence with or without authority and adapt interpersonal style to diverse stakeholders.
Ability to be flexible and adaptable in a fast-paced environment.
Ability to work independently and as part of a team.
Strong Microsoft Office skills, including PowerPoint, Word, Excel, and Outlook.
Strong customer service, responsiveness, attention to detail, and time-management skills.
Critical thinking, problem-solving, analysis, decision-making, planning, organizational, and independent judgment skills.
Interpersonal effectiveness, emotional intelligence, diplomacy, tact, conflict management, delegation, and diversity awareness.
Ability to work effectively with sensitive and confidential material and sometimes emotionally charged matters.
Good command of English and effective oral, written, and presentation communication skills; active listening and balanced feedback skills.
Strong customer focus and ability to support quality, performance effectiveness, operational excellence, collaboration, partnerships, and positive employee, physician, and community relations.
Ability to manage time, conflicting priorities, stress, and professional development effectively; self-motivated with the ability to work independently with limited supervision.
Ability to work remotely effectively as required and manage competing priorities and demands in a fast-paced, multi-site environment.
Valid state driver’s license for travel to satellite offices and offsite meetings.
Compliance with the Company Driver Safety Operations and Motor Vehicle Records Check Policy.
Availability for 26–50% travel and occasional weeknight and/or weekend events or programs.

Nice To Haves

Bachelor’s degree, or equivalent experience, in Business, Marketing, Management, Healthcare, or a related discipline is preferred.
A second language is an asset but is not required.

Responsibilities

Establish and maintain relationships with physicians and key strategic partners in the market.
Visit physician offices and hospitals routinely to increase referrals.
Support community outreach through partnerships with local organizations and community and hospital liaisons.
Plan, schedule, and attend dinners, meetings, and educational programs that connect Company physicians with the public, referral physicians, and hospital staff.
Adapt regional marketing plans and strategic initiatives to changes such as new physicians, insurance changes, and new service offerings.
Develop and implement regional marketing collateral and materials with the Company’s Marketing Department.
Provide territory analysis to referral base management leadership, regional directors, the senior vice president of operations, and AON practice physicians.
Help new physicians build their practices by introducing them to key referrers and the local community.
Evaluate, coordinate, and attend events where practice physicians present or moderate.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing, including budget planning and management and placement of advertising and sponsorship campaigns.
Represent the Company and manage community outreach in the territory, including engagement with local and national nonprofits.
Prepare presentations using marketing materials such as brochures, data, and reports.
Develop and maintain accurate, current industry contact databases in the CRM.
Use data analysis tools to identify competitive information, new call targets, and territory routing and planning opportunities.
Stay informed about Company offerings and promote new services.
Forecast anticipated market trends and submit timely reports to referral base management leadership.
Prepare required and requested status reports.
After completing the probationary period, potentially assist with onboarding and training new Physician Liaisons.
Follow applicable safety, HIPAA, patient care, patient rights, billing, and collections laws and regulations, and adhere to Company and departmental policies, including IT policies and the Disaster Recovery Plan.