Physician Liaison

Henry Investment Group•Flower Mound, TX

About The Position

The Physician Liaison supports and implements the marketing strategic plan and establishes, maintains, and grows relationships between providers and/or physician practices and US Wound Care and Hyperbaric Centers. The role executes initiatives to increase loyalty and preference for USWC. Activities include communicating with and educating physicians, providers, and office staff to develop relationships, identify service improvement opportunities, gather market intelligence, and increase awareness of USWC services. The position reports to the Senior VP of Sales and Ops.

Requirements

At least 2 years of experience in marketing to physician offices.
Existing physician relationships in the Ft. Worth area.
General knowledge and understanding of the wound care and HBOT industry, as well as familiarity with the local market.
Outstanding interpersonal, oral, and written communication skills, including presentation skills in group and one-on-one settings.
Outstanding customer service, problem-solving, and follow-up skills.
Ability to work independently with minimal supervision and be a self-starter.
Ability to maintain a clean driving record.

Nice To Haves

Bachelor’s degree in Business, Marketing, Communications, Public Relations, or another related field.
At least 2 years of experience in a medical sales, marketing, or Public Relations role.
Proficiency in Salesforce (CRM).

Responsibilities

Participate in initiatives to build volume and favorable provider perceptions in the market.
Develop and maintain relationships with assigned physicians and office staff, and educate them about USWC services and how to access them.
Document relationship histories, contacts, and meetings with providers and staff in a relationship and contact management database.
Maintain ongoing communication with providers and office staff, including routine and follow-up visits, educational opportunities, and physician alignment activities.
Serve as the primary contact for service recovery issues, complaints, or concerns; follow through to resolution and provide follow-up communication to all parties.
Seek new physician contacts in the assigned territory and monitor changes in physician office locations and affiliations.
Adhere to budgetary guidelines and ensure cost effectiveness in all activities.
Develop relationships with internal key contacts and opinion leaders, including center directors, nursing staff, HBO staff, front office staff, other liaisons, and senior leadership.
Coordinate visits with medical directors and/or the CMO as appropriate.
Use EMR reports to monitor new patient referrals, appointments, HBO treatments, and other key volume indicators.
Work with the USWC marketing team to develop and maintain marketing materials, promotional items, and websites describing services; assist with collateral pieces and forms as appropriate.
Maintain knowledge of and adhere to Stark, anti-kickback, and IRS regulations to protect the organization and minimize regulatory and compliance risks.
Assist in unassigned markets or territories from time to time based on organizational needs.
Represent USWC at community events.
Submit weekly and monthly summary reports to leadership.
Perform other duties as assigned.