Physician Liaison

BlueSprig•Marietta, GA

8d•Remote

About The Position

The Physician Liaison, previously referred to as Field Marketer, is a highly visible, field-based role responsible for driving client growth through consistent in-person relationship building with physicians, referral sources, and community partners. The role requires frequent local travel to meet with physicians, psychologists, healthcare providers, office managers, and referral coordinators to generate referrals for children with autism who may benefit from Applied Behavior Analysis (ABA) services. The Physician Liaison partners with local and regional leadership to execute grassroots marketing strategies that strengthen referral pipelines, support new center openings, and accelerate growth across established and emerging markets. The position is remote/field-based, with frequent local travel within the assigned market and travel most weeks to assigned markets.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Three to five years of experience in a marketing environment running successful campaigns specific to multi-location marketing.
Demonstrated success building and maintaining professional relationships.
Excellent written and verbal communication skills with the ability to communicate effectively with multiple internal and external groups.
Strong organizational and time-management abilities.
Ability to interpret and use data to guide outreach strategies and measure success.
Exceptional analytical and problem-solving skills.
Ability to collaborate and rally multiple resources to accomplish goals.
Valid driver's license and ability to travel locally on a daily basis.
Ability to work independently in a field-based environment.
Proper support in place to travel monthly.

Nice To Haves

Medical sales experience or a clinical healthcare background, such as Registered Nurse, Physical Therapist Assistant, Certified Athletic Trainer, or a similar healthcare profession.
Healthcare-specific marketing experience.

Responsibilities

Serve as the primary organizational representative in an assigned market, spending most of the time in the field meeting face-to-face with physicians, clinical providers, and key referral sources to drive ABA service referrals.
Build and maintain trusted relationships with pediatricians, developmental specialists, psychologists, therapists, school partners, healthcare providers, office managers, referral coordinators, and community stakeholders.
Develop referral partnerships with schools and community organizations that serve children with autism and their families.
Plan and execute grassroots marketing programs to strengthen referral pipelines and increase local and market-level awareness of services.
Travel regularly to assigned markets to support centers through provider visits, community events, and referral-source engagement.
Partner with area Vice Presidents of Operations, Directors of Clinical Operations, center leaders, and regional leadership to align field marketing with client acquisition, center growth, and new-market expansion.
Monitor center performance and referral trends, identify gaps and opportunities in local referral networks, and adjust outreach strategies to prioritize high-impact markets and providers.
Track referral activity, provider pipelines, outreach efforts, provider visits, and referral conversations using Salesforce and related data platforms.
Maintain timely, accurate, and complete documentation of outreach activities and referral relationships in company systems.
Use data and performance trends to manage outreach strategies, improve outreach efforts, and achieve or exceed monthly and quarterly targets related to leads and admits.
Represent the organization professionally at community events, healthcare meetings, and networking opportunities, reinforcing brand credibility, clinical excellence, and commitment to families.
Take an active interest in improving programs and deepening community relationships.