Physician Liaison

Memorial Hermann Health System

About The Position

The Physician Liaison drives volume and in-network utilization throughout Memorial Hermann, focusing on service-line and programmatic growth initiatives across facilities, ancillary services, and outpatient clinics. The role partners with executives, administrators, physician leaders, physicians, providers, and other growth stakeholders to build positive relationships and execute growth strategies across the care continuum. The position develops and carries out physician and referral-source outreach, promotes services and new locations, monitors volume and budget performance, and shares market intelligence and strategic opportunities with internal leaders. It also serves as a resource for provider offices and referral sources, helps resolve issues and process barriers, and documents outreach activity in the assigned CRM. Regional responsibilities outside greater Houston may involve coordinating patient admissions and related arrangements, with significant travel potentially required.

Requirements

Bachelor’s degree required, preferably in Marketing, Business, or Healthcare, or four years of experience in a competitive sales, development, or growth role.
Four years of experience in healthcare, medical sales, or a related field.
Understanding of healthcare services and/or operations.
Ability to develop and execute growth strategies.
Ability to function independently.
Effective oral and written communication skills.
Ability to meet assigned outreach goals and document activity in a CRM platform.
Ability to travel for regional responsibilities; significant travel may be required.

Nice To Haves

Sales experience with physicians and their staff is preferred.

Responsibilities

Conduct personal sales calls to physicians and other referral sources to increase alignment with the health system and drive volume across the care continuum.
Coordinate physician and community events, including physician onboarding, conferences, continuing education meetings, community events, advisory groups, focus groups, luncheons, and outreach introductions.
Promote new locations, services, and programs to physicians, referral sources, and the community.
Attend internal councils and meetings to share opportunities and stay aligned with system strategy; create reports on volume strategies and progress and present results to leadership.
Target new and existing physicians and referral sources through consistent sales call cycles, relationship building, distribution of health system materials, service education, clinical introductions, and registration for internal programs and systems.
Prepare and evaluate physician and business-unit volume reports to support budget planning and assumptions.
Meet or exceed budget targets; analyze volume trends and variances, report reasons for missed targets, and develop recovery strategies and action plans.
Generate referrals through daily cold calling and independent research, using data to develop targeted referral-alignment strategies.
Support physicians, provider-office staff, and referral sources by answering questions, identifying process bottlenecks and solutions, educating them about programs and services, troubleshooting issues, and escalating issues with closed-loop communication.
Escalate barriers and potential solutions to service-line and care-delivery-site leadership to improve provider and referral-source experiences.
Work with leadership to maintain knowledge of corporate strategy, plans, programs, and critical issues.
Gather and share market intelligence, develop geographic and competitor SWOT analyses, and adjust outreach strategies based on market dynamics.
Build positive relationships with healthcare providers, vendors, and suppliers whose work affects patient care.
Assist in developing business plans to improve physician and referral-source alignment, drive volume and in-network utilization, and enhance profitability based on market analysis.
Document outreach and daily activities in the assigned CRM platform and meet assigned daily, weekly, and monthly outreach goals.
Stay current with and adhere to Stark and IRS regulations to maintain and protect the system's Medicare and Medicaid certification.
Ensure a safe environment for patients, staff, and visitors and follow Memorial Hermann policies, procedures, and standards for time, supplies, productivity, and service quality.
Pursue required professional growth, continuing education, and skills competency, and support department goals.
Provide compassionate, personalized, safe, and efficient experiences to patients and colleagues in keeping with Memorial Hermann service standards.
For regional responsibilities outside greater Houston, assist with patient admission coordination, including transportation, family housing, and related details; coordination may include phone and in-person bedside visits with patients and families.
Perform other duties as assigned.