Referring Physician Liaison
About The Position
CCRM is seeking a motivated, relationship-driven, and results-oriented Physician Liaison to strengthen its physician referral network, expand market awareness, and drive new patient volume in the San Francisco Bay Area. The role builds and maintains relationships with referring physicians and healthcare providers, including OB/GYN practices, women's health providers, urologists, oncologists, and other referral sources. The liaison is the primary connection between CCRM and the local medical community, identifying referral opportunities, strengthening partnerships, and increasing new patient referrals through field engagement, strategic outreach, and physician education. This is a highly visible, field-based position that requires spending 80% or more of working time in the field conducting physician office visits, developing referral relationships, and participating in strategic networking and educational events throughout the Bay Area. The role requires 20 hours per week with a flexible schedule and reports to the Senior Director, Provider Relations.
Requirements
- Bachelor's degree in healthcare, business, communications, or a related field.
- At least 2 years of experience in physician outreach, healthcare field sales, or referral development.
- Excellent interpersonal skills and a warm, confident, polished presentation style.
- Strong organizational abilities and proficiency with CRM tools; Salesforce preferred.
- High emotional intelligence and ability to navigate diverse provider personalities and office cultures.
- Ability to travel throughout the San Francisco Bay Area and surrounding area via personal vehicle.
Nice To Haves
- Prior experience in fertility, women's health, or specialty medicine.
- Understanding of fertility benefits such as Progyny and Carrot, and employer commercial insurance plans.
- Familiarity with local market trends and demographics, with an analytical and strategic mindset.
- Existing relationships with OB/GYNs or provider groups in the San Francisco area.
Responsibilities
- Build, strengthen, and expand relationships with referring physicians and healthcare providers throughout the San Francisco Bay Area.
- Identify new referral opportunities and grow referral volume from existing physician partnerships.
- Conduct scheduled physician meetings, office visits, and educational outreach.
- Maintain knowledge of the local healthcare landscape, referral patterns, and competitive environment to position CCRM as a trusted fertility care partner.
- Own assigned territory performance and work toward monthly new patient visit and physician referral growth goals.
- Develop and execute targeted outreach strategies to increase physician engagement, referral opportunities, and market growth.
- Use Salesforce CRM to track physician interactions, referral opportunities, outreach activities, and account development.
- Monitor referral trends and performance, and provide regular updates on territory activity, opportunities, and results.
- Serve as a trusted resource and primary point of contact for referring providers, supporting consistent communication and a positive referral experience.
- Educate physician practices about CCRM's fertility services, clinical expertise, referral processes, and patient care offerings.
- Partner with Reproductive Endocrinologists and local practice leadership to align outreach with clinical services, scheduling availability, and practice priorities.
- Gather and communicate provider feedback, market insights, and opportunities to improve physician relationships and referral coordination.
- Plan and execute physician-focused educational events, including lunch-and-learns, networking opportunities, and provider education programs.
- Identify opportunities to engage local employers, benefits partners, and community organizations to expand awareness of CCRM's fertility services.
- Represent CCRM at healthcare events, professional meetings, and community initiatives.
- Collaborate with clinic leadership, Reproductive Endocrinologists, patient services, and marketing teams to support referral development and a seamless patient experience.
- Communicate provider needs, referral opportunities, and market developments to internal stakeholders.
- Partner with the national Physician Liaison team to share market insights, successful outreach strategies, and best practices.
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
