Physician Liaison

American Oncology Network•Easton, MD

About The Position

The Physician Liaison builds and maintains relationships with physicians, hospitals, and strategic partners across an assigned market to increase referrals and support practice growth. The role conducts regular visits to physician offices and hospitals, collaborates with community organizations and hospital liaisons, and plans educational and outreach events. It adapts regional marketing strategies to changes in physicians, insurance, and services, and works with the Marketing Department to develop collateral for referral sources. The position analyzes territories and referral bases, supports new physicians in building their practices, coordinates physician appearances and sponsorship opportunities, and oversees local marketing activities and budgets. It represents the Company in community outreach, maintains industry contacts in a CRM, uses data tools to identify prospects and plan territory activity, monitors market trends, and prepares presentations and reports. After completing the probationary period, the liaison may help onboard and train new Physician Liaisons. The role requires compliance with applicable federal and state requirements and Company policies concerning safety, HIPAA, patient care and rights, billing, collections, information technology, and disaster recovery. It involves 26–50% travel, primarily Monday through Friday from 8:00 AM to 5:00 PM, with occasional weeknight or weekend events. The role requires working effectively across multiple sites and remotely as needed.

Requirements

At least four years of experience in the oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
Experience with a CRM platform.
Experience working across multiple geographies in a virtual work environment using technology and communication tools.
Demonstrated ability to build and execute integrated business development plans across a geographic market.
Outstanding communication skills and ability to influence with or without authority and adapt interpersonal style to different stakeholders.
Ability to be flexible and adaptable in a fast-paced environment and work independently as well as on a team.
Strong Microsoft Office skills; expert-level Word, Excel, PowerPoint, and Outlook skills are required.
Strong customer service, responsiveness, attention to detail, and time-management skills.
Critical-thinking, problem-solving, analytical, decision-making, planning, organizational, and independent-judgment skills; detail oriented.
Interpersonal skills including emotional intelligence, diplomacy, tact, conflict management, delegation, and diversity awareness.
Ability to handle sensitive and confidential material and emotionally charged matters effectively.
Good command of English and effective oral, written, and presentation communication skills; active listening and balanced feedback skills.
Strong customer focus and ability to support quality, performance effectiveness, operational excellence, collaboration, partnerships, and positive employee, physician, and community relations.
Ability to manage time, competing priorities, stress, and professional development; self-motivated and able to work independently with limited supervision.
Ability to work remotely as required and effectively manage competing demands in a fast-paced, multi-site environment.
Valid state driver’s license for travel to satellite offices and offsite meetings, and compliance with the Company Driver Safety Operations and Motor Vehicle Records Check Policy.

Nice To Haves

Bachelor’s degree or equivalent experience in Business, Marketing, Management, Healthcare, or a related discipline is preferred.
A second language is an asset but is not required.

Responsibilities

Establish and maintain relationships with physicians and strategic partners, and regularly visit physician offices and hospitals to increase referrals.
Partner with local organizations, community liaisons, and hospital liaisons to improve community outreach.
Plan, schedule, and attend dinners, meetings, and educational programs for Company physicians to meet the public, referral physicians, and hospital staff.
Adapt regional marketing plans to changes such as new physicians, insurance changes, and new service offerings.
Work with the Marketing Department to develop and implement regional collateral and marketing materials for referral sources.
Provide territory analysis to referral base management leadership, regional directors, the senior vice president of operations, and AON practice physicians.
Help new physicians build their practices by introducing them to key referrers and the local community.
Evaluate, coordinate, and attend events where practice physicians present or moderate.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing, including budget planning and management, and advertising and sponsorship placements.
Represent the Company and manage territory community outreach, including engagement with local and national nonprofit organizations.
Prepare presentations using marketing materials such as brochures, data, and reports.
Develop and maintain accurate, current databases of industry contacts in the CRM.
Use data analysis tools to identify competitive information and new call targets, and to plan territory routes.
Keep informed about Company offerings and promote new services.
Forecast anticipated market trends and submit timely reports to referral base management leadership.
Prepare required or requested status reports.
After the probationary period, potentially participate in onboarding and training new Physician Liaisons.
Follow federal and state safety, HIPAA, and patient-care regulations with integrity; comply with laws and regulations concerning patient care, patient rights, safety, billing, and collections.
Follow Company and departmental policies and procedures, including IT policies and procedures and the Disaster Recovery Plan.