Physician Liaison Adult Services

VCU Health•Richmond, VA

13d•$75,525 - $117,083

About The Position

The Physician Liaison serves as a key connection between VCU Health and the referring provider community, using a consultative, business development–focused approach to relationship management. The role educates referring providers about health system services while driving referral growth, expanding market share, and achieving performance targets across inpatient and outpatient services. The liaison develops relationships with referring providers and practices, identifies growth opportunities, and influences referral behavior through data-driven insights, value-based conversations, and targeted outreach. The liaison is also a trusted resource for providers, supporting two-way communication, issue resolution, and alignment between community needs and VCU Health’s capabilities. The role manages a geographic portfolio of referring providers; plans and conducts outreach; facilitates referrals and care coordination; develops targeted campaigns; and supports provider engagement activities. It works with internal teams and leadership on communications, projects, service-line knowledge, and issue resolution, while tracking outreach, referrals, and performance in PRM and CRM systems. The position works in a general office environment, with periods of high stress and fluctuating workloads. Car travel to off-site locations is required, occasionally in adverse weather conditions. Compensation range: $75,524.80–$117,083.20. Actual salary offers depend on relevant work experience, credentials, and qualifications.

Requirements

Bachelor’s degree in marketing, healthcare administration, or a related field, or equivalent work experience in a similar role.
Five years of experience in one or more of the following functions within a healthcare environment: business development, consultative sales, physician engagement or relationship management, marketing, or relationship management.
Highly self-motivated and results-oriented, with strong organizational skills.
Excellent oral, written, presentation, and interpersonal skills.
Ability to plan, direct, implement, and evaluate multiple projects simultaneously.
Ability to work in a fast-paced environment and respond to requests in a timely manner.
Strong consultative skills, business acumen, and problem-solving and analytical abilities.
Ability to travel by car to off-site locations, occasionally in adverse weather conditions.

Nice To Haves

Demonstrated success in consultative sales, business development, or provider relations, preferably in healthcare or a related industry.
Experience managing a sales pipeline and achieving revenue or growth targets.
Strong analytical skills and ability to translate data into actionable growth strategies.
Proven ability to influence decision-making and drive behavior change among professional stakeholders.
Bachelor’s degree in marketing, healthcare administration, or a related field.

Responsibilities

Manage a geographically assigned portfolio of referring providers, using market intelligence, claims data, and internal capacity insights to identify growth opportunities, influence referral patterns, and position VCU Health services competitively.
Build and sustain relationships with referring providers and practice staff through structured outreach, including pre-call planning, in-person visits, and consistent follow-up.
Use consultative techniques to uncover provider needs, address barriers, and align VCU Health solutions with practice goals.
Facilitate patient referrals and help practices navigate the health system, supporting efficient access, intake, and care coordination.
Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines.
Coordinate and support provider engagement activities, including physician roundtables, educational presentations, clinical briefings, and practice visits.
Document outreach activities, opportunities, and issues accurately and promptly within PRM systems.
Meet or exceed activity, referral, and revenue-based performance targets; use PRM reporting to track outcomes and demonstrate return on investment.
Partner with marketing, communications, and other internal teams to develop aligned messaging, outreach materials, and campaigns.
Collaborate with patient advocacy teams and department administrators to address complex provider or patient concerns.
Develop and manage project plans for provider engagement initiatives, including defining metrics and reporting progress and outcomes.
Collaborate with service line leaders and system leadership to understand clinical services, strategic priorities, and operational needs.
Serve as a liaison between referring providers and internal stakeholders to promote alignment, responsiveness, and service excellence.
Triage provider concerns within the CRM and coordinate with internal stakeholders to ensure timely, effective resolution.
Analyze provider feedback and referral challenges to identify systemic issues and improvement opportunities.
Develop actionable solutions and partner with leadership to improve the provider experience and referral processes.