Physician Liaison Adult Services

VCU Health•Richmond, VA

13d

About The Position

The Physician Liaison connects VCU Health with the referring provider community through consultative, business development–focused relationship management. The role educates referring providers about health system services and drives referral growth, market share, and performance across inpatient and outpatient services. The liaison builds relationships with providers and practices, identifies growth opportunities, and influences referral behavior using data-driven insights, value-based conversations, and targeted outreach. The liaison also supports two-way communication, issue resolution, and alignment between community needs and VCU Health’s capabilities. The position manages an assigned geographic portfolio of referring providers; plans and conducts outreach; helps practices navigate referrals and access to care; and develops campaigns to grow referrals and reduce network leakage. It coordinates provider engagement activities, documents outreach and issues in PRM systems, and uses reporting to track performance and demonstrate return on investment. The liaison also works with internal teams and leadership on provider engagement projects, messaging, service-line understanding, and resolution of provider or patient concerns. The role analyzes feedback and referral challenges and helps implement improvements to the provider experience and referral processes. The work takes place in a general office environment, with travel by car to off-site locations required, occasionally in adverse weather. Periods of high stress and fluctuating workloads may occur. The stated compensation range is $75,524.80–$117,083.20; actual offers depend on relevant work experience, credentials, and qualifications.

Requirements

Bachelor’s degree in marketing, healthcare administration, or a related field, or equivalent work experience in a similar role.
Five years of experience in one or more of the following within a healthcare environment: business development, consultative sales, physician engagement or relationship management, marketing, or relationship management.
Highly self-motivated and results-oriented, with strong organizational skills.
Excellent oral, written, presentation, and interpersonal skills.
Ability to plan, direct, implement, and evaluate multiple projects simultaneously.
Ability to work in a fast-paced environment and respond to requests in a timely manner.
Strong consultative skills, business acumen, and problem-solving and analytical abilities.
Ability to travel by car to off-site locations.

Nice To Haves

Bachelor’s degree in marketing, healthcare administration, or a related field.
Demonstrated success in consultative sales, business development, or provider relations, preferably in healthcare or a related industry.
Experience managing a sales pipeline and achieving revenue or growth targets.
Strong analytical skills and ability to translate data into actionable growth strategies.
Proven ability to influence decision-making and drive behavior change among professional stakeholders.

Responsibilities

Manage a geographically assigned portfolio of referring providers, using market intelligence, claims data, and internal capacity insights to identify growth opportunities and influence referral patterns.
Build relationships with referring providers and practice staff through planned outreach, in-person visits, and follow-up.
Use consultative techniques to identify provider needs, address barriers, and align VCU Health solutions with practice goals.
Facilitate patient referrals and help practices navigate health system access, intake, and care coordination.
Develop and execute targeted outreach campaigns to grow referrals and reduce network leakage in priority service lines.
Coordinate provider engagement activities, including physician roundtables, educational presentations, clinical briefings, and practice visits.
Document outreach activities, opportunities, and issues in PRM systems in a timely and accurate manner.
Meet or exceed activity, referral, and revenue-based targets, using PRM reporting to track outcomes and demonstrate ROI.
Partner with marketing, communications, and other internal teams on aligned messaging, outreach materials, and campaigns.
Collaborate with patient advocacy teams and department administrators to address complex provider or patient concerns.
Develop and manage project plans for provider engagement initiatives, including defining metrics and reporting progress and outcomes.
Collaborate with service-line leaders and system leadership to understand clinical services, strategic priorities, and operational needs.
Serve as a liaison between referring providers and internal stakeholders to support alignment, responsiveness, and service excellence.
Triage provider concerns in the CRM and coordinate with internal stakeholders to ensure timely resolution.
Analyze provider feedback and referral challenges to identify systemic issues and opportunities for improvement.
Develop actionable solutions and partner with leadership to improve provider experience and referral processes.