Marketing Manager Jobs

About The Position

Requirements

• At least 4 years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field.
• Ability to develop product positioning, messaging, and sales enablement materials.
• Experience supporting product launches or commercialization initiatives.
• Strong written, verbal, and presentation skills.
• Ability to translate complex concepts into simple, compelling business value.
• Ability to collaborate across Product, Growth, Marketing, and Client Partnership teams.
• Strong project management and organizational skills.
• Ability to operate effectively in a fast-paced, evolving environment.

Nice To Haves

• Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions.
• Experience developing customer-facing commercial content and sales enablement programs.
• Familiarity with regulated healthcare markets and enterprise purchasing processes.
• Experience supporting strategic sales opportunities and RFP responses.
• Experience owning recurring, cadence-driven communications and operational processes.

Responsibilities

• Develop and maintain product, solution, and use-case positioning and messaging.
• Translate product capabilities and updates into compelling value propositions, business outcomes, and audience-appropriate content and communications.
• Develop and maintain solution narratives connecting customer challenges with DataSpring offerings.
• Contribute to buyer persona development, segmentation, and ideal customer profile refinement.
• Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation.
• Support planning and execution of product, solution, and major release launches.
• Support launch messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics.
• Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications.
• Ensure commercial teams are prepared to communicate new capabilities effectively.
• Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources with current proof points and market positioning.
• Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams.
• Support RFP responses, executive presentations, and strategic account opportunities.
• Partner with commercial teams to improve message consistency and sales effectiveness.
• Gather and synthesize insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying drivers.
• Conduct competitive research and maintain competitive intelligence resources in partnership with the Insights team.
• Translate insights into recommendations for positioning, messaging, enablement, and commercialization strategy.
• Maintain core product marketing assets and source-of-truth documentation aligned with organizational priorities.
• Manage proof points, customer evidence, and commercialization materials with regular update cadences.
• Support continuous improvement of product marketing processes, frameworks, and best practices.
• Participate in implementation and maintenance of AI-enabled tools and workflows.
• Document and maintain process guides for recurring product marketing workflows.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) with company contributions and matching
• Paid parental leave
• Tuition assistance
• Generous paid time off
• Competitive compensation
• Comprehensive benefits package for full-time employees