Senior Manager, Marketing

Macmillan•New York, NY

11d•$85,000 - $90,000•Remote

About The Position

Flatiron Books, an imprint of Macmillan, is seeking a Senior Marketing Manager to market nonfiction and fiction titles, including memoir and narrative nonfiction, pop science, smart thinking, psychology, wellness and self-help, cookbooks, literary fiction, LGBTQ+ fiction, and women’s fiction. Reporting to the Senior Director, Marketing, this role oversees creative title marketing campaigns and key imprint initiatives designed to drive book discovery and sales. The position manages campaigns for approximately 8–10 titles per year, including strategy, budgets, advertising, author and partner relationships, email and influencer programs, bookseller promotions, and campaign reporting. It also manages a marketing intern and supports refinement of the imprint’s overall marketing strategy. The role is classified as remote and is tied to Macmillan’s New York, NY office at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations. The position is overtime eligible and exempt.

Requirements

At least 6 years of marketing experience in trade book publishing or a related field; previous title marketing experience is strongly preferred.
Bachelor’s degree.
Proven project-management experience, including overseeing and assessing processes, with strong attention to detail.
Exceptional multitasking and organizational skills, with the ability to manage and adapt priorities in a fast-paced environment.
Effective communication and presentation skills for engaging internal and external stakeholders, including authors and agents.
Proficient understanding of social media trends and influencer marketing.
Ability to plan, optimize, analyze, and report on digital advertising campaigns.
Skill in industry networking and relationship building.
Strong understanding of marketing design best practices, with photography and copywriting experience.
Some management experience, including managing interns.
Familiarity with Google Workspace, project-management tools such as Airtable and Basecamp, and marketing analytics tools.
Ability to balance independent work with team collaboration.
Dedication to cross-collaboration, creativity, and learning.
Comfort working with celebrities and high-profile authors as well as debut authors.
Proven history of working on bestselling fiction and nonfiction title campaigns.
Interest in developing leadership experience and people-management skills.

Nice To Haves

Previous title marketing experience is strongly preferred.

Responsibilities

Develop and execute innovative marketing and advertising campaigns for 8–10 assigned titles annually, including campaign strategy and budget management.
Partner with and advise authors on leveraging professional networks and author channels, including newsletters, social media, and contacts, to drive awareness and sales.
Communicate and present marketing plans and updates to authors, agents, editors, sales, publicity, central teams, and other stakeholders.
Execute online advertising campaigns, determine target audiences, coordinate bookings with ad vendors, write ad copy, create design briefs, and assess and report on results.
Oversee the Goodreads advertising account relationship and seasonal title submissions.
Establish strategic brand partnerships and conceptualize, pitch, and execute co-marketing campaigns.
Attend and contribute to regular marketing, sales, and title-specific meetings, and lead seasonal brainstorms.
Manage the imprint’s seasonal influencer program, including promotion, title selection, execution, and organizational processes within the marketing department.
Oversee the imprint’s email marketing program, including subscriber growth, retention, content, design, and reporting.
Guide the consumer newsletter content strategy and engagement and subscriber-growth strategy.
Maintain imprint catalogs and manage bookseller promotions and relationships, including Indie Next outreach.
Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities.
Manage a marketing intern’s workload and assignments.
Support the Senior Director, Marketing, in refining overall marketing strategy and evaluating processes and workflows to meet department and imprint goals.