Marketing & Communications - Temporary Marketing Manager
About The Position
The Temporary Marketing Manager provides overall support to Sacred Heart University’s Marketing and Communications department, managing efforts that support graduate enrollment goals. The role supports the execution of marketing strategies and initiatives across graduate programs and colleges, working with Strategic Enrollment Management, Graduate Admissions, faculty, and University stakeholders to understand program priorities and translate them into effective marketing content and initiatives. The position coordinates graduate-focused web content, recruitment-event promotion, print collateral, digital advertising, video and photography projects, and student, alumni, and faculty storytelling. It manages assigned projects through Asana, coordinating stakeholders, timelines, approvals, and deliverables, and ensures marketing materials adhere to University brand, editorial, and messaging standards. The role also collaborates with Communications and Social Media teams to amplify graduate academic achievements, faculty expertise, student outcomes, and other stories that support University awareness, reputation, and enrollment goals. Evening and weekend hours may be required. Offers of employment are contingent upon satisfactory completion of a background check.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Demonstrated success in marketing or enrollment fields.
- Understanding of content development, strategy, and execution across multiple channels, including social media, digital media advertising, and web management.
- Understanding of how the online world can assist in meeting goals.
- Excel proficiency is a must.
- Experience using project management software such as Asana is required.
- Ability to own projects, communicate with University stakeholders, work with creative teams, and deliver projects on budget and on time.
- Ability to meet tight deadlines while balancing multiple projects.
- Sound ethical decision-making skills, enthusiasm, and respect for confidential issues.
- Highly organized, detail-oriented, resourceful, and accountable to schedules.
- Excellent communication skills, including strong writing, editorial, and proofreading skills.
- Proactive, collaborative communicator and team player who can anticipate and uncover opportunities and needs, and work actively with internal departments to support and produce marketing materials.
- Ability to serve as a steward of the SHU brand identity.
Responsibilities
- Support the Executive Director of Marketing in executing marketing strategies and initiatives that advance graduate enrollment goals across the University’s colleges and graduate programs.
- Partner with Strategic Enrollment Management, Graduate Admissions, and faculty to understand graduate program priorities, target audiences, differentiators, enrollment goals, and recruitment needs, and translate them into marketing content and initiatives.
- Coordinate updates to graduate program, department, and other enrollment-focused webpages, ensuring content is accurate, current, compelling, accessible, and optimized for prospective students.
- Support marketing and promotion for graduate recruitment events, including open houses, virtual information sessions, webinars, and other enrollment initiatives.
- Provide marketing oversight for graduate print collateral, including program fact sheets, brochures, postcards, event materials, and other recruitment pieces; partner with writers, designers, and University stakeholders during development, review, and production.
- Review graduate digital advertising creative and messaging, including Google search and display advertising, and recommend ways to strengthen message alignment, program positioning, and prospective-student relevance.
- Provide strategic direction for graduate-focused video and photography projects and coordinate academic photo and video shoots with faculty, students, University partners, and creative teams.
- Identify opportunities to strengthen graduate program storytelling and proof points; contact students, alumni, and faculty to gather testimonials and success stories for marketing channels.
- Collaborate with Communications and Social Media teams to identify and amplify graduate academic achievements, faculty expertise, student outcomes, and other stories that support University awareness, reputation, and enrollment goals.
- Manage assigned graduate marketing projects through Asana, coordinating stakeholders, timelines, approvals, and deliverables to keep projects on schedule.
- Ensure graduate marketing materials and communications follow University brand, editorial, and messaging standards.
- Perform other duties and special projects as assigned in support of Marketing & Communications and graduate enrollment priorities.
