Marketing & Communications Manager

Tegra Medical•Franklin, MA

12h•$110,000 - $133,000•Onsite

About The Position

The Marketing & Communications Manager maintains and enhances the Tegra Medical and SFS Medical Division brands and drives marketing initiatives that support the company-wide strategic plan worldwide. The role leads development and implementation of integrated marketing and communications strategy, implements cost-effective measures, allocates resources for marketing activities, and monitors marketing and industry trends. The position is onsite at the assigned company location and reports to the Director of Sales, partnering with marketing, communications, and sales teams across Tegra Medical and the SFS Medical Division. The manager serves as brand steward and strategic advisor to Sales, setting brand standards, marketing priorities, messaging, and strategies for customer engagement and account development. The role oversees strategic direction for content, advertising, media, tradeshows, digital channels, website and e-commerce objectives, social media, thought leadership, and marketing materials, while delegating production and execution to appropriate resources. It also develops forecasts and manages marketing budgets, analyzes MedTech market and customer trends, and shares actionable insights with Sales. The manager participates in management activities and marketing events and travels to several tradeshows each year.

Requirements

At least 8 years of progressively responsible marketing experience.
Strong knowledge of proposals, media contracts, and marketing processes.
Ability to build, maintain, and influence internal and external relationships.
Teamwork and demonstrated leadership skills, with the confidence and integrity to earn and sustain the confidence of clients and internal team members.
Excellent listening, multitasking, presentation, writing, and editing skills.
Ability to work independently.
Experience with MS Office and design concepts.
BA/BS in marketing, business, communications, or equivalent.
Able to meet the stated physical requirements, including occasional lifting and carrying up to 40 lbs., frequent repetitive work and standing, and use of safety glasses and full PPE.

Nice To Haves

Medical device industry experience.
Familiarity with WordPress.

Responsibilities

Maintain and enhance the Tegra Medical and SFS Medical Division brands and lead integrated marketing and communications strategy and implementation.
Set brand positioning and standards for internal and external touchpoints, and oversee adherence to trademarks, brand guidelines, and branded materials.
Develop strategies to deepen existing-customer penetration and support account-based marketing in partnership with Sales; align advertising and media plans with target accounts and company goals.
Set priorities and strategic direction for marketing content and materials, delegating production, submissions, and distribution while ensuring brand, quality, timing, and budget requirements.
Direct marketing vendors and supporting resources across advertising, media, tradeshows, and digital channels, and evaluate results against marketing priorities.
Develop the marketing forecast and manage associated budgeting and finance processes.
Define tradeshow strategy, priorities, and messages with Sales; delegate event logistics and coordination, evaluate outcomes, and travel to several shows each year.
Advise Sales on customer-specific presentations and materials, translating customer needs and company capabilities into value propositions and key messages.
Guide content development for press releases, website content, advertisements, articles, success stories, and video scripts.
Evaluate and use company-approved AI tools where appropriate; apply human review, protect confidential information, and measure results for continuous improvement.
Define the strategic role, content priorities, and objectives of the company website and e-commerce store, overseeing alignment with customer needs and commercial priorities while delegating daily administration and updates.
Set social media strategy, audience priorities, and key messages; coordinate with HR on employee and recruiting communications and delegate administration, production, and publishing.
Serve as an active management team member and oversee and participate in marketing presentations, meetings, tradeshows, and other marketing activities.
Pursue industry and thought-leadership opportunities, including exhibiting, advertising, bylined articles, quotes, awards, and speaking engagements.
Monitor and analyze MedTech industry, market, and customer trends, announcements, and news; share timely insights with Sales and translate findings into marketing recommendations.
Provide brand direction for facilities signage, lobbies, displays, vehicles, and related materials, delegating design and implementation.
Partner with HR on employee-event communications and recruiting materials to ensure brand alignment and standards.
Partner with the SFS Marketing team on Medical Division messaging and content priorities, including website success stories and the Medical Division section of the SFS website.
Define priorities and briefs for product photography and video assets, and delegate production and maintenance of the Medical Device photo database.